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What Is Leland Upgrade?
What Is Your Fly Rod Worth?
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What you're dreaming of...

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Search Results
Own a Winston fly rod you want to Upgrade?
Call 866.672.1959 to find out its Instant Upgrade Value
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Looking to Upgrade your arsenal of rods and reels? Call or email casey@flyfishingoutfitters.com to learn more.

Winston on Winston Rod Company



We have a simple goal at Winston Rod Company: perfection. Everyone who
works here takes an extraordinary amount of pride in the fly rods they
make. Pride in the performance and design of the rods, pride in the
aesthetics of the rods, pride in the very heritage of the company
itself. The Winston owners are no different. They care deeply about fly
fishing and truly appreciate quality. Winston's fly fishing rods are
made not just to meet the expectations of these anglers, but to surpass
them. Winstons cast beautifully, fish wonderfully, and the craftsmanship
and attention to detail are unmatched. Overall, we believe the true
measure of a fly rod is not the ultimate distance it can cast, but how
well it performs at the range of distances it was intended to cast. And
most important, how well it "fishes." Every Winston fly rod we make
reflects this belief. Yes, there may be easier ways of making our fly
rods, but that is not the Winston way. We have no interest in building
anything but the best.
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Upgrade your Scott fly rod
To find out its current value call 866.672.1959
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detdesc::

Looking to Upgrade your arsenal of rods and reels? Call or email casey@flyfishingoutfitters.com to learn more.

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Upgrade Your Sage Fly Rod
Call 866.672.1959 to find out its value!
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thumbnail::sage-logo.gif
desc::Call 866.672.1959 to find out its value!
itemprice:: Free!
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detdesc::

Looking to Upgrade your arsenal of rods and reels? Call or email casey@flyfishingoutfitters.com to learn more.

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Leland Upgrade: The Original Trade In Program

If you didn't use some of your fly fishing gear this season, you probably won't use it next season. Trade it in for for exactly what you'll use with Leland Upgrade!
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If you didn't use some of your fly fishing gear this season, you probably won't use it next season. Trade it in for for exactly what you'll use with Leland Upgrade!
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detdesc::Don't keep your closet filled with unused fly fishing gear. Trade it in for gear you'll actually use with Leland Upgrade.

In 1999, the Leland Upgrade service was born. It was initially created for Leland employees, allowing our staff to acquire better fishing gear by leveraging the fly fishing equipment they already owned. The concept was simple, offer the unwanted fly fishing gear at action on Ebay and use the resulting funds to purchase better fly fishing equipment.

This approach worked so well internally, that we decided to offer this same service to our better customers. As we refined our approach and workflow, we finally found ourselves ready to offer our Leland Upgrade service to all our customers and the rest, as they say, is history. Leland Upgrade is now, and always has been, the original trade in program.

Casey Rolig runs the Leland Upgrade Program. He as for years. With his experience and collected sales history data, he'll give you the best estimated value for your trade in. He'll also make the process simple, easy and seamless. He'll guide you to the best gear available and make your time on the water more enjoyable.

Don't let your unused fly gear continue to rot in your closet. Trade it in for a solid credit toward what you'll actually use next season. Just click the link below for more information or contact Casey directly for more information. He'll take great care of you.

featdesc::CLICK HERE to read testimonials from our satisfied Leland Upgrade clients.




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Leland Instant Upgrade Reviews


. . . Aquiring new fishing tackle is rarely based on need.  I don't NEED that new rod.  i don't NEED that neew reel,  But i sure do want it, and I want it fast.  . . . Read More.

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. . . Aquiring new fishing tackle is rarely based on need.  I don't NEED that new rod.  i don't NEED that neew reel,  But i sure do want it, and I want it fast.  . . . Read More.

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John O. Big Pine Key, FL 7/9/13

The Leland instant upgrade program was the perfect solution. I received a fair price for my old tackle, and received my new reels just few days after my initial contact with them. Fast, professional, with a large tackle selection, it was just what I wanted.


Mike A. on 6/24/13

I was asked to write a short review for Leland's new Instant Upgrade... I was given the opportunity to take a once in a decade trip to go bone fishing. First time my boss asked me to come along. Having been a trout fisher for a few years I built up the arsenal of rods and reel that anyone hooked on the sport might get. A random mix of good and bad. I found Leland Trade-In and contacted them with my needs. I was aware of the consignment program from my ebay splruges but time was not on my side so I inquired about Instant Upgrade. Quickly returned to me was a list of the tackle I was willing to give up and a price quote for each. We knew I needed a flats fishing arsenal and before I knew it bigger rods and bigger reels arrive to my office. I still have my favorite trout rod, the closet is clean and I might be going bone fishing twice maybe 3 times this decade!

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How Leland Upgrade Works
In 1999, Leland Upgrade was born. It was initially created for Leland employees, allowing our staff to acquire better fishing gear by leveraging the fly fishing equipment they already owned. The concept was simple, offer the unwanted fly fishing gear at auction on ebay and use the resulting funds to purchase better fly fishing equipment.
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desc::In 1999, Leland Upgrade was born. It was initially created for Leland employees, allowing our staff to acquire better fishing gear by leveraging the fly fishing equipment they already owned. The concept was simple, offer the unwanted fly fishing gear at auction on ebay and use the resulting funds to purchase better fly fishing equipment.
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Getting your hands on new fly fishing gear is tough to do without draining your bank account, but we’ve made it much easier and less costly to get new fly fishing gear you want to fish. The short is, we're a consignment shop that doesn't take any commission for our service.

What is Leland Upgrade?

Leland Upgrade helps sell your unwanted fly fishing rods and reels on eBay and turns the sales into store credit to be used at Leland Fly Fishing Outfitters. Please note, we now offer two ways to trade Leland Upgrade and Instant Upgrade are available to you. You can compare them below.

Compare Leland Upgrade to Instant Upgrade for me?

Leland Upgrade relies on your item selling before we issue store credit. Luckily our auctions are just 7 days as this ensures a large bidding audience without going too long. It allows one full week of searches. Items are generally paid for within 1-3 days and we issue credit each and every Friday for all the items paid for within that past week. From the time you send in your gear to issuing credit expect 2 to 2.5 weeks. The plus side to Leland Upgrade is that we let the market determine value and trust us, this is a good thing. With a global audience and the nature of bidding all it takes is two or more people to fight over your item. Since your photos and descriptions are so good those bidders know exactly what they're getting. Near the end of the 7 day auction you'll see many bids as these people are now invested in the item and they want it bad! Usually, our auctions exceed our estimated value and this goes right into your pocket. There is a small risk, but we generally see all fly tackle sell between 40 and 60 percent of its original manufacturer price.

Instant Upgrade is exactly what the name implies, it's Instant! Since we have years of sales data and a program called Terapeak which gives us previous sale prices from all ebay sellers we can formulate a fair and honest instant value for your item(s). You can even search for your rod or reel here to see it's value or you may email us for an Instant Upgrade Quote. This is great for that last minute trip or for those that just want to proceed with an established value and don't want to risk selling their gear as an auction on ebay. It's safe to say that Leland Upgrade will likely yield 10-15% higher returns than Instant Upgrade but the choice is yours.

This all sounds great but where's the catch?

There is no catch. We deduct the same service fees you would pay if you sold the gear on eBay yourself. This is equal to 10% of the sale price of the item to cover eBay and PayPal fees. In fact, a new seller to ebay will incur much higher fees and you must wait up to 2 full weeks to receive your funds from PayPal. PayPal does this to ensure the buyer received the item you sent. Since we have been selling for years all of these fees and delays are minimized and to make calculating your credit easier we choose to charge just 10%.

In what form is my money coming?

The sale amount less 10% which goes to cover the ebay and Paypal fees associated with the transaction is issued in the form of an electronic gift card good for use on our website, over the phone, via email or in person at the Leland Ranch.

What price will I get for my equipment?

Our professional ebay listings are optimized to achieve the highest sale amount with respect to the item condition and age. We guarantee it! Recent research shows Leland Upgrade auctions obtaining 15% higher returns than anyone else when comparing the same item(s) from other sellers.

What kind of gear do you accept?

  • Fly Rods with greater than $150 original retail value (Call before sending in bamboo rods)
  • Luggage, Gear Bags, Vests / Packs, & Boots in Like-New Condition
  • Waders must be NEW w/ Packaging
  • Call or Email Us before Sending in Jackets, Sunglasses, or Any Other Fishing Accessory
  • We DO NOT sell float tubes or fly lines (There is too much liability involved)
  • Own something else? Golf equipment maybe? Let us know what you have and we'll see if we can sell it for you.

Why not just sell it myself?

We have Leland Upgrade participants all over the United States and beyond. If your goal is getting new fly tackle with little to no out of pocket expense and minimal time then there's no reason for you to sell your old gear by yourself. We take nothing off the top putting this free service right at your fingertips. It's a lot of work for us but we do this in hopes of putting the right gear in your hands for a more enjoyable time on the water.

Still have questions?

Contact Leland Upgrade at (415) 781-FISH or via email casey@lelandfly.com

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