What is Leland Upgrade?
Compare Leland Upgrade to Instant Upgrade for me?
Upgrade is exactly what the name implies, it's Instant! Since we have
years of sales data and a program called Terapeak which gives us
previous sale prices from all ebay sellers we can formulate a fair
and honest instant value for your item(s). You can even search for
here to see it's value or you may email us for an Instant Upgrade
Quote. This is great for that last minute trip or for those that just
want to proceed with an established value and don't want to risk
selling their gear as an auction on ebay. It's safe to say that
Leland Upgrade will likely yield 10-15% higher returns than Instant
Upgrade but the choice is yours.
This all sounds great but where's the catch?
In what form is my money coming?
The sale amount less 10% which goes to cover the ebay and Paypal fees associated with the transaction is issued in the form of an electronic gift card good for use on our website, over the phone, via email or in person at the Leland Ranch.
What price will I get for my equipment?
What kind of gear do you accept?
Why not just sell it myself?
Still have questions?
Contact Leland Upgrade at (415) 781-FISH via email firstname.lastname@example.org
Get Started Now - Click Here
Attached please find a photo of me with a beautiful brown trout caught using my new Abel reel purchased from Leland. You guys are the best in offering advise and your upgrade program is Great !!!!
Having fly fished for over 40 years, I have accumulated a lot of equipment that I don't use anymore…that is until I found your upgrade program. Now I am able to have the Loop Cross S1, what I consider the best fly rod made. I can't thank you enough for providing this service. Leland has a customer for life now.
wanted to post about a great experience I had with Leland Outfitters
and their exchange program. I shipped them a bunch of old flyfishing
equipment I no longer used, they cleaned it up and sold it on ebay for
me, and I was able to buy new equipment. It all worked just as it was
supposed to, and that doesn't happen very often these days. I can highly
recommend you do business with this shop.
This will be my third and fourth rods to sell
through the Upgrade Program. The first sales went so well. I was impressed at the
professional way everything was handled from the start to buying my new Scott T2H switch rod. I
am convinced that you net me more cash because of the great presentation and the
I recently went on my first Salt Water trip and after
doing some research I decided to go with the Hatch reels for the trip. I
was not disappointed by their performance. When I returned to the
States, I decided to make the full conversion to Hatch reels for all my
fly fishing and the Leland Upgrade Program was perfect for this goal. I
sold all of my non Hatch reels and used all the profits to replace my
old fresh water reels. I got top dollar for my old gear and I had no
hassles selling it. Leland took care of it all.
My only problem is now I also started buying from the Leland Upgrade
listings. I found some great values and hard to find
merchandise. I check the listings very few days looking for that new
used gear item I can't live without.
The program is very well run and organized. The staff have
been excellent in customer service. I would highly recommend this
I want to thank the Leland Upgrade Program for this
incredible program! You guys made it possible for me to sell my used
gear, some of it decades old, and get equipment I’d been dreaming about.
When I sent my gear to you I had hoped to sell enough stuff to
partially finance one particular Winston bamboo fly rod. Not only did I
get the Winston bamboo but amazingly I was able to pick-up two Winston
IIIx rods and a tackle pack for my spring bonefishing trip to the
This program is great! Selling my used equipment was easy,
stress-free and may have contributed to the improvement of my marriage!
"About my experience with Leland Upgrade I can address to
that no matter if you are selling or you are buying from
like I did few times during last three years, you can
be absolutely sure
that your product will get best professional evaluation and
presentation allowing other people to buy it with confidence
and trust. In my opinion this is the key of any Upgrade program and
Leland has developed it extremely well."
"I am heading to Belize for some saltwater fishing in
June, 2011. Needed to standardize my reels. Had an Abel Super 8 and Sage
3400D with spools for my 10wts. Decided to purchase two Tibor Riptide
reels but how do I sell my Abel and Sage? Bingo, the Leland Upgrade
Program. Jon & Casey handled the selling of the reels on eBay from
start to finish. I received a good enough price that I was able to
purchase one of the Riptides and some accessories. If this program was
not available I would probably still have the two reels and spools. Jon
and I are also working on some additional equipment that I need. To Jon
and the Upgrade Program, "Job Well Done"
Larry was most impressed with the communication from the Upgrade Team during the sale of his gear.
Best of all, he got a little more credit out of the experience than he expected. Here's how Larry's expectations were exceeded:
“When I first came upon it
online, I thought it would be a good way to sell some old fly fishing
equipment, and I didn't have any idea as to current value, collectiblity
or demand,” Larry said. “I had a number in mind as to what would be a
fair price for my gear and was pleased and surprised to have gotten
twice what I expected.”
What is Leland
What is your Returns/Exchange policy?
How long until my bank issues return credit?
Do I have to pay sales tax?
Do you match prices?
Do you offer price protection?
What is your shipping policy?
Can I use my Leland Upgrade credit on this site?
What methods of payment do you accept?
What is Leland Live Chat?
Your photos and copy are great; Can I use them?
What is Leland?
Leland Fly Fishing Outfitters is a full-service fly shop providing anglers in the Bay Area and Sonoma Valley with top quality education and gear since 1985. The difference? We only carry the gear that we endorse and fish on our days off. We guarantee that our curated inventory represents the best of today's fly fishing equipment.
Leland Fly Fishing Outfitters24120 Arnold Drive/Highway 121Sonoma, CA 95476Toll Free: (866) 672-1959Phones are staffed by Phone - Monday-Friday, 9AM to 5PM Pacific Timeservice@flyfishingoutfitters.com
We call it the FISH ON RETURN POLICY or FORP. If you buy something and if it falls short of your expectations in any way, or you just want to demo an item for 59 days and you did not fall in love, FORP it. Just send it back. This policy is good for 60 days after you receive a product, and it has virtually no restrictions. Rods, reels, waders, clothes, luggage, accessories. No Questions Asked. We're not happy unless you are. Simple as that. . . Fish On!!The only exceptions to our FORP policy are special order or custom items and items on sale. Our address for returns and exchange:
Leland Fly Fishing Company
Attn: Exchange/Returns Dept. 24120 Arnold Drive
Sonoma, CA 94578
If you'd like to make an exchange, do so in one of two ways:
1) The Best Option is to immediately place an order for the replacement items. Do this online or over the phone with one of our fish whisperers. You will be billed for these items. At any time -- during, before, or after this second order -- you can ship us the unwanted items from your original order, and upon receipt of them here we will credit you for those items. Please use the back of your invoice for any comments, and include it (or a copy) with your return shipment. This method ensures the most efficient processing of your return, but more importantly, it ensures the best availability of the new outgoing replacement items.
2) The Second Best Option: Ship us the items you'd like to exchange. Please include a copy of your receipt and write instructions detailing the exchange (For example: "These Medium Waders are too small, exchange for size Large of the same wader.") In most cases, on receiving your original items, we'll issue a credit on the next Thursday. (If something comes up, we'll call you to get it straightened out.) Your replacement items will ship out within 2 business day and will be charged as a separate transaction. Please be aware that the hoped-for replacement items may sell out while your exchange is in transit. This is the reason that the above option is encouraged. If you'd like to make a return, please ship the items to the address above and include a copy of your receipt. In most cases, we'll issue a refund to the credit card you used for the original purchase on the first Thursday after receipt of your goods. If something comes up, we'll call you to get it straightened out. Worry not.
If we are shipping your purchase to a destination outside of California, you won't be charged sales tax. For those orders sent within the state, you will be charged the appropriate rate.
Click here to return to the top.
Do you match prices?
Yes. We do our best to keep our prices as low as possible. But if one of our competitors goes lower, don't hesitate to ask us beat their price.Please keep in mind that sometimes price-matching isn't as simple as it appears. We like to make sure we're comparing apples to apples. There can be great variation in the cost of bundled or kitted products. Some retailers choose to cut corners by using second-rate products to round out their packages. When comparing prices, please make sure to keep an eye out for such details!
In order to consider a price matching request, we will require proper documentation:
(1) A link to a webpage showing the lower price.
(2) A forwarded email with the price quote, including the name of the retailer in order to ensure that they are an authorized dealer of the products they're promoting.
Then lets get you fishing with great product at 10% less.
Click here to return to the top.
Do you offer price protection?
Yes we do. If you purchase a product from us, and we end up reducing the price of that item within 60 days of your purchase, you are welcome to contact us and we will issue you a Leland gift card for the difference. This policy only applies if we have the same size and color of the item that you originally purchased in stock, as sometimes we'll reduce prices when we need to get the last few stragglers of a given product out the door.
Please note that our Price Protection policy will not be applicable to promotional discounts. Promotional discounts are not applicable to previous purchases.
Can I use my Leland Upgrade credit on this site?
Yes. The Leland Upgrade Program and the credit it generates is a premium service now available on our websites. There are no exceptions. For more information about the Leland Upgrade Program, click here.
What methods of payment do you accept?
We accept Visa, American Express, and Master Card, as well as payment through Paypal.
Leland Live Chat is just like it sounds: an online chat service that allows you to connect with our team of fly fishing experts for one-to-one customer service. We want to be your local fly shop, so we utilize Leland Chat to answer your questions and help outfit you with the exact gear you need. So whether you are looking for a new fly rod or a set of wading boots for your upcoming flats trip, use the Leland Chat to talk with directly with someone in the shop.
Sorry, no writing or image from this site can be used without permission.
Feel free to LIVE CHAT with one of our experts.
Winston has always been known for its sweet, smooth casting bamboo and trout fly rods. But a few years back, Winston introduced the Boron II-X fly rod series, a fast action rod that broke out of the typical Winston genre. After owning several of those fly rods, I thought, “Now if Winston could just add a little more power and a little more speed, they’d have one darn fine saltwater fly rod”. Low and behold, the Fall of 2007 brought the Boron II-MX series. Was I a mind reader? No, it was just Winston’s time to shine. They’ve broken their mold, and entered into the saltwater, big game arena with the Boron II-MX rods. Does a fly rod manufacturer of trout fame have any business making powerful big game fly rods? When they’ve developed the use of a material as strong as boron, why not? The Boron II-MX is the third Winston fly rod series to use the Boron II and, in my opinion, is the best. But then again, I love saltwater fly fishing. I decided I’d give the 10 weight 9-footer a go while recently tarpon fishing in the Keys. One word; IMPRESSIVE.
When you first pick up the Winston Boron II-MX 1090-4, you have to be impressed. Doing the “shop wiggle” tells you this isn’t the same old Winston; it feels quick and powerful. Light in hand, fast off the tip, but then again, not too fast; the Winston Boron II-MX still has that special feel of a Winston. When I put a line on the rod, it came to life in my hand. They call it transference of energy; I call it feel or touch. As I increased line distance, the strength of this rod came through. It felt like it took the same amount of energy to cast a fly line70 feet as it did at 30 feet. Somehow, Winston was able to build a fly rod that has the strength to battle winds, big fish, to carry large amounts of line while providing one that loads quickly enough for short-range casts. To put it simply, the Boron II-MX has the best of both worlds; power with “load-ability”. Big game fly rods need to be powerful throughout their entire length for fish fighting ability. They also need to load quickly for short casting conditions. This became very apparent after a week in the Keys mired under cloud cover. It’s amazing how camouflaged a dozen 100+lbs fish can be when covered with shadows. I found after casting this rod over several days at many pods of tarpon, the 1090-4 Boron II-MX provided the strength to maintain all the line I dared to up in the air, and generated the line speed for the tight loops needed to turn over a 6 foot butt section, 4 foot leader and a 1/0 toad fly into 15 knot wind. And after hooking and landing several fish in the 80 lbs class, I found the 1090-4 Boron II-MX provided me everything I needed for tarpon fishing.
After several failed attempts at using boron for increasing rod action and strength, Winston has found the right combination of placement to give you a fly rod that is destine to be one of the great saltwater/big game fly rod series. Gone is the floppy tip and mid-section of the BL5 and gone is telephone pole stiffness of the XTR. Enter another great fly rod in the modern era of lightweight, powerful fly rods. At a weight of 4 ¼ ounces, the Boron II-MX is significantly lighter than the old XTR, which weighed in at 5 1/2 oz. But what is just as important is the increased action and feel that the Boron II-MX rods have over the beastly XTR and floppy BL5.
No fly rod manufacturer builds a more beautiful fly rod than R.L. Winston, period. Their soft green, sanded blanks are accented with handwritten model and serial numbers and each section has the serial number hand written at the ferrule. The matching green wrapping is perfection and almost disappears under the flawless epoxy job. The slightly smaller than average grip is of handspun Portuguese cork and sits easily in most hands. Winston has always known how to bring out the best of fly rod with just the right type of reel seats and the dull finished anodized aluminum reel seat adds the final touches to this great looking fly rod.
Many years back, a fly rod company introduced a no-fault full replacement policy and the rest is history. In my humble opinion, this “no matter how you break it” full replacement warranty has done to two things, 1) developed angler complacency in how we treat our equipment and 2) made the manufacturers develop stronger, abuse taking fly rods. Modern fly rod materials can be as fragile as the fiberglass and cane of old, and at $600+ for one rod, it’s hard when it breaks. But we asked for smoother, lighter fly rods and the manufacturers responded. Be careful what you ask for! Enough of the rant, Winston’s path to lightness, smoothness, and strength was through the use of boron. Boron has always provided strength, but with the use of Boron II technology, Winston has been able to dramatically decrease the weight while maintaining strength. After pulling on several large tarpon, I found the 1090-4 Boron II-MX had the power and strength needed to quickly subdue the fish and put an end to the fight. I never once felt concerned with breakage. Of course, I knew if I made a mistake and something did happen; there was the original owner full warranty to back me up!
Winston is a San Francisco tradition; Winston started here, and it grew and prospered here, so it has warm place in our hearts. The company has passed through the hands of some great fly rod builders and is now under the control of David Ondaatje, who intends to maintain the deep Winston tradition of providing phenomenal casting and fishing fly rods. Through the guise of David, the company has developed the use of Boron II that has taken Winston to the next level in rod design. Winston prides itself on the craftsmanship of each and every fly rod. This pride shows through in the high level of customer care and service they provide. From publishing contact info to providing individual factory tours, Winston lays it all on the table for everyone to see. They stand firmly behind each rod and will fix or replace any manufacturing defects. If that isn’t enough, Winston provides an original limited lifetime warranty. No matter how it breaks or dings, Winston will replace or repair you fly rod for shipping and handling costs. Because of the level of hand craftsmanship, Winston cannot guarantee a turnaround time, but they make every effort to get it done as quickly as possible.
As I previously stated, I am a fan of fast action fly rods and the 1090-4 Winston II-MX is one fine fast action rod! Winston entered the era with Boron II and the Boron II-MX takes them to next level in big game/saltwater fly rods. The newest member in the modern era of fast action, but responsive fly rods, the Boron II-MX provides all the strength and power needed for big flies, long or short casts and fighting large fish while giving you consistent feed back. Winston did not just come up with the initial design for responsiveness; they have put their touch, their Winston feel, to it! The 1090-4 Boron II-MX fly rod easily handled everything the Florida Keys and its migrating tarpon could throw at it. From winds in the 15 knot range to cloud cover requiring short dinky casts to big (in my opinion) fish. It requires little energy to get the fly moving, the extra power is there for extra long casts and strength to quickly end the fight. Now, I’m not long distance casting champion or famous tarpon angler, but I have spent a lot of time in the saltwater arena and I know what works for me; the Winston Boron II-MX fly rod. I was so impressed with the 1090-4, I’ve ordered the 8-weight and 12-weight.
BOTTOM LINE – The Boron II-MX 1090-4 is a wonderfully casting, powerful fly rod that stands up to the rigors of saltwater fly fishing and big fish.
Want the ultimate 10 weight fly rod? Check out the Loop Cross S1 1090-4 Fly Rod.