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Laurel Kohl Frazier
My nickname used to be ‘Mama Leland’… and I would help out during the busy holiday season with order fulfillment and shipping, plan the holiday party and the like. Today the business has grown beyond Mama Leland. I’ve spent the past six years partnering with Josh to design and implement the Leland Fly Fishing Ranch, in Sonoma. It’s been very rewarding collaborating my passion for design and architecture with Josh’s dream of creating the best fly fishing educational facility.
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desc::My nickname used to be ‘Mama Leland’… and I would help out during the busy holiday season with order fulfillment and shipping, plan the holiday party and the like. Today the business has grown beyond Mama Leland. I’ve spent the past six years partnering with Josh to design and implement the Leland Fly Fishing Ranch, in Sonoma. It’s been very rewarding collaborating my passion for design and architecture with Josh’s dream of creating the best fly fishing educational facility.
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detdesc::How you got started fly fishing? What were/are your strongest fly fishing Influences? What was your most memorable or first fly fishing experience?

My first introduction to the art of fly fishing was my grandfather’s hand tied flies. Although we never ‘fly’ fished together, I remember his straw work hats adorned with his latest craft. It was my father who first took me fly fishing. I am the youngest of three daughters and became his fishing buddy by default. I can remember conventional fishing for big fish in small ponds when I was a child, but it was over ten years ago when we floated the middle-fork of the Salmon that I realized there was no greater reward than catching a fish on a fly.

What do you like to fish now? Explain How?

Now I like to fish whenever I can sneak away. This means an early evening on the Big Wood River while visiting family in Ketchum Idaho, or a morning on the flats boat casting to Bonefish while visiting family in the Florida Keys. Once our daughters are old enough to come along, I know I’ll find myself back on the water more often.

What is your fantasy trip? What do you see in the future?

I have many fantasy trips and fishing destinations I’d like to fit in, but one place I dream about getting back to, sooner than later, is New Zealand. Nine months after Josh and I met we traveled to NZ together, and fished all but three days during our three week stay. There’s truly nothing like flying in a helicopter to reach a fishing destination in the most dramatic of settings. It was on this same trip when Josh proposed… I guess I passed the test! New Zealand’s challenging sight fishing, makes it all the more rewarding.

Gear. What is your next purchase and why?

My next purchase is a rod from the new Leland Rod Company. I can’t wait to get my hands on the most well designed rod out there!

What’s your favorite San Francisco spot? Why?

My favorite San Francisco spot is Chrissy Field, down at the beach under the Golden Gate Bridge. Whether we’re picnicking, taking a walk, flying a kite, running the dogs, or simply watching the kite surfers … I continually have to pinch myself. How could we be so lucky to live within blocks of this beach with the Marin Headland’s in the background and iconic bridge in the foreground?

What music do you listen to when you hop in the truck and go fly fishing?

A dusty old Willie Nelson ‘tape’ that sits in the tape deck of our old truck. Truth is, it reminds me of long road trips with my family back in the day, in addition to road trips to the Sierra with Josh and Lillie, before we added two kids and another dog to the pack.

What’s your ultimate fly fishing travel rig? A lifted van? A Range Rover? An F-350? Why?

My ultimate travel rig is parked up at the Ranch in Sonoma. The old Tundra and our 16’ Airstream Bambi. The Airstream is designed to a T with all the modern amenities, and reminds me of staying in finest boutique hotel. The best part is you can drive it down any dirt road and tuck it in alongside the smallest of streams.

Anything else we should know about you? School? Hometown? Other projects, interests, etc.?

I grew up outside of Cleveland OH and went to Penn State University. After graduating in ’97, I moved to London, England and worked to travel all over Europe. I returned to the States and found myself in New York City. After almost three years working in website production I decided to pursue my passion for architecture and design and moved to San Francisco to attend the Academy of Art University. Shortly after graduating I started my own business and have enjoyed designing for both residential and commercial clients. The biggest and most rewarding project I’ve taken on is raising our two little girls, now three and just over one.
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