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Joshua Leland Frazier
Josh is the owner of Leland Fly Fishing Outfitters, which he named after his grandfather, whose love of the sport was passed down to him through generations. Josh travels the world in pursuit of fish, but his favorite fishing holes are back at his roots in the small mountain streams of the Eastern Sierra. 
- "I do anything that is needed to make it all work for my great employees and customers."
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desc::Josh is the owner of Leland Fly Fishing Outfitters, which he named after his grandfather, whose love of the sport was passed down to him through generations. Josh travels the world in pursuit of fish, but his favorite fishing holes are back at his roots in the small mountain streams of the Eastern Sierra. 
- "I do anything that is needed to make it all work for my great employees and customers."
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How did you get started fly fishing? What were/are your strongest fly fishing Influences? What was your most memorable or first fly fishing experience?

While conventional fishing with my father on the banks of the San Joaquin each summer, I watched casters of those long rods paint the water with dry flies. These fly fishermen were free to search every nook of the stream for the native, colorful, and wily trout. I feared this type of angling freedom was not available to me. Luckily, driven by the legacy of my Grandfather and images of these "free" fly fishers, I challenged my apprehension and picked up a fly rod.

What do you like to fish now? Explain How?

Steelhead and Tarpon are the fish I travel for each year. I love the Florida Keys, in the off season, for specific permit, tarpon and bonefish trips. I will fish for anything that will come to a dry fly. A six inch golden, in its native water, rising to a dry fly is the best thing in the world.

What is your fantasy trip? What do you see in the future

Fishing any small stream in the golden state with my wife, two daughters and two dogs.

Gear. What is your next purchase and why?

We have just designed the coolest fly-fishing gear in the world. Stay Tuned. After 15 years in the industry, I had lost a lot of the excitement about gear. No longer. I want 5 of each!!

What’s your favorite San Francisco spot? Why?

Much to my wife’s dismay my favorite spot in San Francisco is Fishermen’s Wharf. Everyone there is on vacation, happy and visiting my city. Their smiling faces reminded me that I live in the best city in the world. I also like the Fishermen part of the Wharf.

What music do you listen to when you hop in the truck and go fly fishing?

I listen, exclusively, to Willie Nelson on my way to fishing. His songs are real and dusty, like the roads to the best fishing.

What’s your ultimate fly fishing travel rig? A lifted van? A Range Rover? An F-350? Why?

I have half of the rig. A 16 foot Airstream Bambi. I want a Sportsmobile 4WD with pop up, racks, storage and full sound in Yellow to pull it!

Anything else we should know about you? School? Hometown? Other projects, interests, etc.?

Joshua was born in Oxford, England and has lived in Maine, Boston, Toronto, upstate New York, and San Francisco. Josh is an avid fly fisherman who has fished near and far for much of his life. Josh graduated from Colgate University in Hamilton, New York in 1997 where he studied Economics. Following his graduation, Josh moved to the San Francisco Bay Area and began his work in the fly fishing industry with Orvis of San Francisco. In 1998, Josh left Orvis and joined the staff at San Francisco’s Fly Fishing Outfitters and in 1999 he took over the operation, renaming it Leland Fly Fishing Outfitters after his grandfather, Leland Frazier. Since then, Josh has successfully positioned himself and his growing business as innovators in fly fishing specialty retail and fly fishing education both in traditional and online channels. Josh continues to travel the world extensively in search of tarpon and steelhead. He is a Master certified fly casting instructor and is working on his master certifications in Spey casting. During the week, when not at the San Francisco shop, you can catch him teaching private casting lessons at San Francisco’s Golden Gate Park Casting Ponds.

Josh’s home is now in San Francisco, CA, where he lives with his wife, two daughters, and two dogs. In his free time, Josh enjoys learning guitar with his wife. He is also an avid soccer player who enjoys the competitive city leagues for which the Bay Area is famous.
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Laurel Kohl Frazier
My nickname used to be ‘Mama Leland’… and I would help out during the busy holiday season with order fulfillment and shipping, plan the holiday party and the like. Today the business has grown beyond Mama Leland. I’ve spent the past six years partnering with Josh to design and implement the Leland Fly Fishing Ranch, in Sonoma. It’s been very rewarding collaborating my passion for design and architecture with Josh’s dream of creating the best fly fishing educational facility.
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desc::My nickname used to be ‘Mama Leland’… and I would help out during the busy holiday season with order fulfillment and shipping, plan the holiday party and the like. Today the business has grown beyond Mama Leland. I’ve spent the past six years partnering with Josh to design and implement the Leland Fly Fishing Ranch, in Sonoma. It’s been very rewarding collaborating my passion for design and architecture with Josh’s dream of creating the best fly fishing educational facility.
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detdesc::How you got started fly fishing? What were/are your strongest fly fishing Influences? What was your most memorable or first fly fishing experience?

My first introduction to the art of fly fishing was my grandfather’s hand tied flies. Although we never ‘fly’ fished together, I remember his straw work hats adorned with his latest craft. It was my father who first took me fly fishing. I am the youngest of three daughters and became his fishing buddy by default. I can remember conventional fishing for big fish in small ponds when I was a child, but it was over ten years ago when we floated the middle-fork of the Salmon that I realized there was no greater reward than catching a fish on a fly.

What do you like to fish now? Explain How?

Now I like to fish whenever I can sneak away. This means an early evening on the Big Wood River while visiting family in Ketchum Idaho, or a morning on the flats boat casting to Bonefish while visiting family in the Florida Keys. Once our daughters are old enough to come along, I know I’ll find myself back on the water more often.

What is your fantasy trip? What do you see in the future?

I have many fantasy trips and fishing destinations I’d like to fit in, but one place I dream about getting back to, sooner than later, is New Zealand. Nine months after Josh and I met we traveled to NZ together, and fished all but three days during our three week stay. There’s truly nothing like flying in a helicopter to reach a fishing destination in the most dramatic of settings. It was on this same trip when Josh proposed… I guess I passed the test! New Zealand’s challenging sight fishing, makes it all the more rewarding.

Gear. What is your next purchase and why?

My next purchase is a rod from the new Leland Rod Company. I can’t wait to get my hands on the most well designed rod out there!

What’s your favorite San Francisco spot? Why?

My favorite San Francisco spot is Chrissy Field, down at the beach under the Golden Gate Bridge. Whether we’re picnicking, taking a walk, flying a kite, running the dogs, or simply watching the kite surfers … I continually have to pinch myself. How could we be so lucky to live within blocks of this beach with the Marin Headland’s in the background and iconic bridge in the foreground?

What music do you listen to when you hop in the truck and go fly fishing?

A dusty old Willie Nelson ‘tape’ that sits in the tape deck of our old truck. Truth is, it reminds me of long road trips with my family back in the day, in addition to road trips to the Sierra with Josh and Lillie, before we added two kids and another dog to the pack.

What’s your ultimate fly fishing travel rig? A lifted van? A Range Rover? An F-350? Why?

My ultimate travel rig is parked up at the Ranch in Sonoma. The old Tundra and our 16’ Airstream Bambi. The Airstream is designed to a T with all the modern amenities, and reminds me of staying in finest boutique hotel. The best part is you can drive it down any dirt road and tuck it in alongside the smallest of streams.

Anything else we should know about you? School? Hometown? Other projects, interests, etc.?

I grew up outside of Cleveland OH and went to Penn State University. After graduating in ’97, I moved to London, England and worked to travel all over Europe. I returned to the States and found myself in New York City. After almost three years working in website production I decided to pursue my passion for architecture and design and moved to San Francisco to attend the Academy of Art University. Shortly after graduating I started my own business and have enjoyed designing for both residential and commercial clients. The biggest and most rewarding project I’ve taken on is raising our two little girls, now three and just over one.
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Retailer of the Year


THE TOP FLY SHOP IN THE COUNTRY

We at Leland Fly Fishing Outfitters are extremely honored to have received the American Angler Fly Fishing Retailer of the Year Award. . . Read More.
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THE TOP FLY SHOP IN THE COUNTRY

We at Leland Fly Fishing Outfitters are extremely honored to have received the American Angler Fly Fishing Retailer of the Year Award. . . Read More.
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LELAND WINS THE RETAILER OF THE YEAR AWARD!



THE TOP FLY SHOP IN THE COUNTRY




We at Leland Fly Fishing Outfitters are extremely honored to have just received the American Angler Fly Fishing Retailer of the Year Award.



Every year, the American Fly Fishing Trade Association (AAFTA) grants this prestigious award to the fly shop they feel has done the best job in our industry. And most importantly, to
you, our customers, “best job”, in this case goes way beyond simply
getting a lot of product out the door. Yes, Leland’s is the largest
dealer in the country, or the world for that matter, for most of the
quality fly fishing brands that we sell. That’s why we usually have
products in stock when others don’t, because we warehouse and ship every
piece of fly gear from our 6500 square foot facility in downtown San
Francisco. Our high service oriented, customer friendly retail store has
been located here for close to 25 years.





The aspects of this award that we feel are most important to ourselves,
and to our customers, are the very high standards that we have
established in top notch customer service, conservation, education, fly
fishing product knowledge, and the ability to disseminate this
information and knowledge base to our customers in person, over the
phone, or on the web.



At Leland’s, like you, we are passionate about our fly fishing. We fish
all over the world and we put all the gear that we sell to the test.
Then we strive to give you the straight story about what fly fishing
gear works well, in our opinion, and what gear doesn’t.



Here’s what Phil Monahan, Editor and Editorial Director of American Angler Magazine had to say during the Award Presentation at the recent 2008 Fly Fishing Retailer World trade Expo in Denver;



“Each summer, we send out ballots to manufacturers, sales reps, and
other industry bigwigs, asking them to choose the nation’s best fly
shop. The ballot asks voters to evaluate their nominees on a variety of
criteria, from promotions to marketing, and from youth outreach to
travel programs



In nominating this year’s recipient of the American Angler Retailer of the Year award, one singled out the shop’s “High level of service and well-trained staff” and called it “The most effective fly fishing retailer at internet selling and service.”



Another ballot lauded the shop for “taking a lead role in being a
proactive forward thinking retailer. Their staff is knowledgeable and
courteous with a passion for the fly fishing market. They, more than any
other retailer, understand the market, its nuances and work outside the
box to address them.”



Editor Phil asked our owner, Josh Frazier, “Since
you’ve been voted the top fly fishing shop in the country, why don’t you
tell us a little bit about the shop’s history and what your philosophy
is about running a fly shop?”



Josh – “The shop has been in downtown San
Francisco, in the same location, since 1985. About eight years ago, we
added a web site to our shop which has been a fantastic success. Slowly,
but surely, it’s become bigger than our physical location. We attribute
that success to education; education being doing all of our own
writing, all of our own pictures, and doing reviews on every product
that we sell and getting it on the web. We’re also doing videos, now,
that are reviewing each product. We’re just trying to educate the
customer on what’s out there, what’s good, what’s better; giving them
the options to make good decisions from home, and in our shop.”




Phil - "Who is Leland?"



Josh - "Leland was my Grandfather, who,
actually, I never met. He was a big fly fisherman who inspired me
through stories, and through his history, to take up fly fishing. It's
also a little bit of a story that I thought fly fishing was too
complicated to learn on my own without my Grandfather. I got over that,
but that permeates what we believe is the most important thing in our
shop, which is education and getting people to get over that first
hurdle and learn how to fly fish. And to understand that it's not as
complicated as it might seem, to begin with."



Phil - "Congratulations!"





Many thanks from Leland to all of our customers who have made our success possible!

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Who is Leland?
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About Leland Fly Fishing Outfitters

Leland Fly Fishing Outfitters is a full-service fly shop that has provided anglers in the San Francisco Bay Area with top quality gear and education since 1985. As we continue to serve Bay Area anglers from our Sonoma Ranch, the Internet has given us the chance to extend our service to fly anglers across the planet, and that's an opportunity and privilege we're excited to have.

Who is Leland Frazier?

Leland is the grandfather I never met. Unfortunately he passed away before I was born, but through bed-time stories told by my father, his life, and most memorably his passion for fly fishing, were carried forward. A man whose face I only knew from black and white photos taken along the Owens River was slowly becoming a legend in my mind. As I grew older and came to understand that fly fishing was more than just a pastime, these photos and stories began to resonate. Sadly, I thought fly fishing was a mystery whose complexity and history had to be learned from a sage like my grandfather, a man who now only lived in lore and legend like the sport itself.

While conventional fishing with my father on the banks of the San Joaquin each summer, I watched the wielders of long rods paint the water with their colored lines and dry flies. These fly fishermen were free to search every corner of the stream for the colorful, native trout. I feared this type of angling freedom was not available to me. Driven by the legacy of my grandfather and images of these "free" fly fishers, I challenged my apprehension and picked up a fly rod.

Twenty years later I named my retail fly fishing business after this angling legend, Leland Frazier. This was an obvious and easy decision, as it was he who led me to fly fishing and his memory that lent me the courage to return to the river after those challenging days when I caught more trees on my back cast than fish on my forward cast.

It's probably true that with Leland by my side it would have been easier to cover the water with my fly line and dry flies. I worked very hard to become a fly fisherman by reading, fishing, researching, and cornering anyone who knew anything about the sport. It was a long road, but I learned that with hard work, fly fishing, like anything in life, is attainable.

We at Leland Fly Fishing Outfitters want to make it easy for you to become a fly fisher, as easy as if a wise grandfather were at your side every step of the way. I welcome and encourage you to let fly fishing connect you to your proud history, create history of your own, or perhaps give you the opportunity to fill your grandchildren with the same wonder, possibility, focus, and joy that Leland gives to me.

– Josh Leland Frazier, Leland Fly Fishing Outfitters

 

Let us know how we can help you with any part of your angling dreams and pursuits. Call 866-672-1959 or email us at info@FlyFishingOutfitters.com

Feel free to LIVE CHAT with one of our experts.

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Leland Reel Company Vintage Fly Reel Review


ANCHORING YOU IN THE THE TRADITIONS OF FLY FISHING

Conceived for fly anglers who find that today's loudly colored, tech-ed out fly reels don't match the greater feel of their day on the water. . . Read More.
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ANCHORING YOU IN THE THE TRADITIONS OF FLY FISHING

Conceived for fly anglers who find that today's loudly colored, tech-ed out fly reels don't match the greater feel of their day on the water. . . Read More.
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detdesc::Leland Reel Co. Vintage Series Fly Reels

Specifications:

 
• Models: Sierra Nevada Golden Trout, New Zealand Brown Trout, British Columbia Sea Run, British Columbia Steelhead
• Time-Honored Click and Pawl Drag System
• Machined and Anodized Bar Stock Aluminum
• Full Cage Reel Frame with Inside Palming Access
• Brass Fittings, Reel Foot and Line Guard
• Agatine Handle
• Laser Engraved
 


Leland Reel Company Vintage Brass Reels debut in San Francisco and Sonoma, and online.

 
October 20, 2011 (San Francisco, CA): In keeping with Leland Reel Company's commitment to timeless aesthetics and contemporary fishing performance, we announce the arrival of the new Leland Reel Co. Vintage Series Fly Reels.

Taking a Step Back: Conceived for fly anglers who find that today's loudly colored, tech-ed out fly reels don't match the greater feel of their day on the water, Leland Vintage Series have engineered the fishing function you need into the traditional aesthetic that brought you to the sport in the first place. Fully-machined from solid blocks of cold-finished aluminum, then teflon-anodized for generations of reliable companionship, the Vintage Brass Series of fly reels represents Leland Reel Company's determination to fuse the rich aesthetic of bygone times to the functional advantages of modern reel technology.



The Line-Up: Recognizing that tradition-minded anglers exist in more than one of fly fishing's sub-disciplines, the Leland Vintage Series of reels features three sizes: the Sierra Nevada Golden Trout, appropriate for small stream dry fly fishing and line sizes 2 to 4; the New Zealand Brown Trout, sized for all-around trout fishing with lines 4 to 6; and the British Columbia Sea Run, our take on a traditional Spey reel, appropriate for mid- or long-belly lines up to line weight 7/8 and Skagit or Scandi shooting heads to 450 grains.

Click-Pawl Drag: As the most time-honored and fool-proof type of drag design, the click-pawl is built to perform for decades, not years. With a base level of care, the stainless steel components of the drag can function admirably for generations. Did we mention the sound this reel makes? It's enough to make you reflect on our sport's long and distinguished history.

Meant for Palming: We've designed every Leland Vintage Fly Reel to allow finger tips through the bottom of the reel cage when additional braking power is required. For centuries, such palming was an essential skill in fly fishing, just like casting and fly selection, but it's fallen away in recent years. We feel it provides a more intimate experience for the angler who is connected to a fish, and we want to bring it back. That said, the British Columbia Sea Run reel, designed for pursuing powerful anadromous fish, has dual pawls and an adjustable drag knob to provide the considerable braking power that this application requires.

Brass Hardware: The machined brass line guard, reel foot and screws are another deliberate touch. Selected because they develop a subtle patina over many hard seasons of fishing, these components -- unlike the impervious components of the drag -- are meant to show the distinction that comes with age. The same is true with the hand-sewn leather case that houses each Leland Reel Co. Vintage Reels: each fishing trip further enhances its appearance, each blemish becomes a reminder of a day well spent. We are confident that you will treasure your Leland Vintage Reel more with each season you own it.



Superior Fishing Tools: Built with a standard arbor and a narrow and tall geometry to maximize line pick-up while also maximizing line capacity, Leland Vintage Fly Reels are performance fishing tools -- make no mistake about that. With high-end materials, peerless machining and top-notch anodizing, they are built to provide the on-the-water fishing function you need, for seasons to come. But we feel the Leland Vintage Reels are more than tools. They are a reminder of a simpler time, a physical connection to a past when anglers could access nature's majesty and mystery whenever they set foot in moving water.
 

pro review - leland's josh frazier


What's the Word...


As the latest addition to the Leland Reel Company line-up, the Vintage Brass Series of fly reels offer anglers everywhere what many reel manufacturers believe you no longer want: well-built, traditionally styled fly reels.

Fit and Finish...

 
With the Vintage Brass Series, we wanted to build genuine fly fishing artifacts, reels that fished great and stood the test of time, both functionally and aesthetically. By scrutinizing the classics in our personal reel collections, by using a carefully selected roster of materials and the most advanced manufacturing methods, and by revising over and over, we've created three very unique reels. Functionally, they balance well with a variety of the premium fly rods we sell, and aesthetically, they enrich any rod, whether graphite, fiberglass, or bamboo.

Why We Did It...


When we go fly fishing, it's sometimes as though we're trying to connect with the past. For those of us who were fortunate enough to have a grandfather or other elder introduce us to the sport, fly fishing can be a way of remembering or honoring them, especially after their passing. For others among us, going fishing in fertile, pristine places is a way of imagining a time when more of the world was that way. With Leland Vintage Brass, we wanted to build reels that enhanced this feeling of return, that took their cues from our sport's long history, that consecrated your time on the water by anchoring you in the traditions of fly fishing.

Rundown...

 
Pros: We knew that if we designed a reel that you'd want to give to your grandchildren, we'd better build it tough enough to last that long. So we did. Like the most legendary reels of old, the Leland Reel Co. Vintage Fly Reels are tanks.

Cons: To stay true to our vision of a fly reel that any creel-toting fisherman from the 19th century would be proud to fish, we elected to go with the full reel cage and screw-operated spool release that held sway for so long. If you're looking for a classically styled reel that offers tool-free spool release and features a half-cage frame, check out the Leland Classic Reels.

Bottom Line: Extraordinarily well-made reels with a timeless aesthetic.

A Final Thought...


In our rapidly changing and always-distracting world, it's easy to lose sight of all our connections to the past. We forget, for example, that the water moving down spring creeks and glacial freestones today fell as snow thousands and thousands of years ago. And that the native trout of the Sierra and the steelhead of coastal BC were spawning in those waters thousands of generations before that. To be sure, the Leland Vintage Fly Reels are nothing more than what they are: fly reels. Fishing with one isn't going to make you a better angler or a wiser person. But it might make you reflect just a little bit more. About our world. About ourselves and our history. About why we do the things we do. At least, it's done that for me. Tight lines, Josh Frazier
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What is a Steelhead
Each year, a sturdy population of tiny, but energetic, steelhead fry grows a bit larger and begins the journey of a lifetime, a watery trek that will take them from their sleepy home tributaries to the raging mouth of the Pacific Ocean and ultimately to the other end of the world
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desc::Each year, a sturdy population of tiny, but energetic, steelhead fry grows a bit larger and begins the journey of a lifetime, a watery trek that will take them from their sleepy home tributaries to the raging mouth of the Pacific Ocean and ultimately to the other end of the world
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Name::What is a Steelhead
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mediaimg::http://www.lelandfly.com/What-is-a-Steelhead-image.jpg
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detdesc::Oncorhynchus mykiss

Johann Julius Walbaum, 1792

“We met because she crossed thousands of ocean miles to negotiate
this narrow corridor of freshwater currents … These few minutes become
our first and only meeting, and I always find in that bittersweet fact
the ultimate wildness of these remarkable creatures. Once you have
caught a steelhead you can’t go back to the river and say, ‘This is
where my steelhead lives,’ for the fish of your memory may be ten miles
upstream or thousands of miles offshore, near lands you’ll never know.”

- Trey Combs, Steelhead Fly Fishing
Each year, a sturdy population of tiny, but energetic, steelhead fry grows
a bit larger and begins the journey of a lifetime, a watery trek that
will take them from their sleepy home tributaries to the raging mouth of
the Pacific Ocean and ultimately to the other end of the world.


Each collection of migrating fish will grow from fry to adult steelhead, aided by the bounty of their new
surroundings. Eventually these hearty fish will tire of grazing the
vast open waters and will begin to find their way home. Driven now by
the raw and instinctual urge to spawn, these quite large and commanding
adult steelhead swim stoically to their natal stream to procreate and
begin the odyssey anew.


Each fall, as these great wild fish begin to make their return trip, fly
anglers across the reaches of the Pacific Northwest from California to
British Columbia, within the volcanic confines of Russia’s Kamchatka
Peninsula, and throughout the Great Lakes regions of North America flock
to large, fast, tree-lined rivers and their myriad tributaries to
“chase chrome.”


Naming the Steelhead
Steelhead are complicated and compelling creatures,
worthy of great reams of literature, intense study, and much fireside
mythology. These powerful, steel-grey fish have given biologists and
ichthyologists fits and have driven generations of fly fishers crazy.
Fly anglers who have plied waters for and caught steelhead generally
develop an obsessive connection to these fish and for good reason;
steelhead are some of the most striking, strongest and most aggressive
fighters in freshwater, and a great deal of knowledge and attention to
detail are absolutely necessary to catching a steelhead. These beautiful
and brilliant fish have also been dubbed “the fish of 1,000 casts” and
there’s nothing quite like some good old-fashioned perseverance when fly
fishing for steelhead.


Part of the steelhead’s unique complexity stems from the species’
somewhat confusing naming history. For all intents and purposes,
steelhead are migratory or non-resident rainbow trout. This has not
always been the contention. When initially named, these fish were
thought to be more closely and generically related to Atlantic salmon
populations, and accordingly, the species’ initial classification was Salmo gairdeneri.
The publisher, In 1836, Sir John Richardson, included this new
classification in Fauna Boreali Americana based on information provided
by a doctor by the name of Gairdner who was working on the broad banks
of the Columbia River with the Hudsons Bay Company at Fort Vancouver.
Nineteen years later, the rainbow trout was classified as Salmo irideus
by the founder of the California Academy of Sciences, Dr. William P.
Gibbons. It was later established that Gibbon’s “new” species was not
new at all as his observations were based on a pre-migratory steelhead
specimen taken from San Leandro Creek (a beautiful creek located in
Leland’s back yard and home to what is possibly California’s largest
population of rainbow trout). In an instant, steelhead became anadromous
rainbow trout and rainbow trout became non-migratory steelhead.


The separate, but equal classification of rainbow trout as Salmo irideus
and steelhead as Salmo gairdeneri survived until 1989 when the
Committee on Names of Fishes assembled by the
American Fisheries Society threw a knuckleball at all who knew and
understood the species of migratory rainbow trout as cousins of the
Atlantic salmon population. The committee announced that all species of
trout native to western North America would be re-assigned the generic
name Oncorhynchus, linking the trout of western North America to the Pacific salmon.


Once established as a Pacific species, more than the Salmo
designation needed alteration. In 1792, the prolific German taxonomist,
Johann Julius Walbaum classified several species of Pacific salmon as
well as the Dolly Varden char, and the rainbow trout of Russia’s
Kamchatka Peninsula. It became clear that the steelhead was a more
likely cousin of Walbaum’s Kamchatkan rainbows (Salmo mykiss)
and, according to the strictures of scientific naming conventions, the
populations of steelhead native to western North America should take
Walbaum’s earlier species classification of mykiss. In a flash,
steelhead morphed, at least in the land of nomenclature, from Salmo gairdeneri to Oncorhynchus mykiss. Such is the steelhead’s complexity.


An Anadromous Adventurer
Like their genetic counterparts, rainbow trout, steelhead are
born in freshwater and are known among fly fishers for their aggressive
jumps and long runs. Steelhead will spend anywhere from six months to
three years in their home rivers and tributaries before riding the
strong outgoing currents and migrating to the Pacific Ocean or to one of
the Great Lakes of North America (the species was successfully
transplanted to the Great Lakes region during several stocking campaigns
during the mid-1800s).


Once in their new, larger (and, for some, saltier) homes, these fish
feed hungrily on a fat smorgasbord of baitfish, squid, and crustaceans.
Here, the species trades its pink band for a new set of chrome silver
sides and translucent fins. The fish will retain its deep green back and
dorsal spots as well. Steelhead will spend one to five years “a sea”
and, like ocean-going salmon, will utilize their strong sense of smell
to sniff out the unique chemistry of their native waters and return
exactly home, sometimes hundreds of miles upstream to spawn. These fish
don’t just get close to home, tagged steelhead have been observed
returning to precisely the same spawning bed from which they were born,
actually closing the loop on an incredible journey.


The most famous runs of steelhead occur in the late summer months and continue throughout the fall to November.
However, steelhead can be caught year-round and, since the early 1900s,
winter steelhead fly fishing has steadily increased in popularity among
fly anglers, especially in California, Oregon, British Columbia and the
Great Lakes region of North America. When on the spawn these fish will
slowly regain their pinkish banding and will begin to look more like the
resident or non-migratory rainbow trout.


Step, Cast, Mend … Step, Cast, Mend …
Perhaps the most important and most difficult task to master in fly fishing for steelhead

lies in understanding how to read steelhead water. Gaining such
understanding takes fly anglers years to acquire and is truly a
life-long pursuit. This is not to say that steelhead cannot be caught on
a fly by a novice angler, but experience in steelheading makes a big
difference in an angler’s ability to secure hookups and land fish.



During their upstream migration, steelhead are most interested in
conserving their energy, and this is especially true of steelhead
returning to streams located farther inland. Idaho steelhead
populations, for example, must pass several dams and cross high
mountainous regions, while battling fierce currents along the journey of
several hundred miles. In this effort to conserve energy, steelhead
will often make short, powerful upstream runs, separated by longer
periods of rest out of the main current. The virulent upstream runs can
last anywhere from a few hours to a few days and rest periods can range
from a single night of quiet to several long days of relief.



Fly anglers enjoy their best chances at steelhead while they are at
rest. During these times, fish will sit singly or in pairs along the
river banks, in shallow pools, in broad tailouts, and along current
seams where the moving water provides travel weary fish with much needed
and appreciated pockets of lesser resistance. Learning to find and fish
these parts of a river and types of water is invaluable in the
steelhead game.


Unlike their bull-headed counterparts, the Atlantic salmon, steelhead
are ultimately smart about how they use water to their advantage. Rather
than simply charging through the main channel, steelhead will choose
the optimal pathway up a river, bobbing and weaving from slow current
seam to slow current seam until they reach their destination. This quite
brilliant behavior is difficult on even the most accomplished fly
fishers because the optimal pathway upriver may not always mean the
steelhead in front of you is holding in the slowest current in front of
you; the fish may have determined that holding in a slightly faster
current at an angler’s position in the river will optimize the aggregate
journey. Again, such are steelhead.


Due to the wide variety of water in which steelhead can be found as well as the wide
size range steelhead take on (steelhead can be as small as a foot long
like the Klamath River “half-pounders” or as large as twenty pounds in
British Columbia’s famous Kispiox River), a host of methods for chasing
steelhead with a fly fishing rod have been productive throughout fly
fishing’s history.



When chasing steelhead, many fly anglers utilize and swear only by a
classic approach of swinging dry flies on floating lines. Techniques
within this category include pure “greased-lining” and “skating”
steelhead bomber and skater fly patterns. Recently, a small group of
more adventuresome traditionalists have discovered success in “chugging”
their steelhead bugs to imitate the rhythmic motion of hatching caddis.
Other steelhead anglers employ trout nymphing strategy with indicators
and floating lines, while other fly anglers borrow equipment and flies
from Atlantic salmon fly fishing traditions to catch their steelhead. In
larger rivers, two-handed Spey casting techniques are employed to
efficently cover the vast amounts of water required for success in
steelheading.



Steelhead fly fishing rods can range from small 4-weight single-handed
trout rods for smaller steelhead to large 10- and 11-weight Spey rods of
14 or 15 feet in length for the largest, and usually British Columbian,
members of the species. Despite the tremendous variation in tackle and
technique, the preferred steelhead rod today is a 7-weight two hand rod,
running from 12 to 13 feet in length.  By far, our favorite steelhead
fly rod is Loop's Cross S1 7120-4
This rod bridges the gap between summer and winter run fish.  It
elegantly delivers topwater flies, yet can still turn over heaver flies
and fast-sinking tips.



The complexity of the steelhead game continues as there is a great deal
of observed but poorly understood behavioral traits occurring in
populations of steelhead from river to river. To this end, how a fly
fisher presents the fly to a holding steelhead at a particular location
on a particular river, is an equally important component that must be
considered rigorously before even the very first cast is made. Ask
around about and read up on how local steelhead behave in the river
you’re going to fish. Knowing even a small amount about how aggressively
the steelhead you’re after takes (or leaves) a well-presented fly or if
they are more apt to take a deeply-dredged nymph along the bottom of a
pool than rise to a properly swung dry fly at the surface can be a
skeleton key for hooking a steelhead on your trip.



When practicing reading steelhead water, it is important to clearly
define where each pocket, tailout, seamline, and pool are located. A
good pair of polarized sunglasses with copper or yellow photochromatic
lenses will ease the strain of this challenge. Make sure you look for
well-defined water features where fish may hold and cast to these areas.
It may take a couple of passes through a run or pool to learn at which
depth in the water column the fish are stacking and how aggressive or
non-aggressive the fish may be, but only with patience, experience, and
experimentation, are steelhead caught.



What’s on the Menu?
Hardcore steelheaders can easily spend more time
thinking about what their beloved quarry eats and what flies to tie than
actually casting to fish. This outwitting of fish is not uncommon in
fly fishing and is perhaps the sport’s most enduring trait, but
steelheaders take it to an extreme that others in the sport do not frequent.
Subsequently, there are three leading and competing theories about how
steelhead feed. There is no consensus on which theory should rise to the
fore of the debate, but it’s most likely that none of the theories are
wrong and that steelhead use some combination of the three when choosing
what to eat.


Some steelheaders are convinced that the chromers they’re after feed off
of surface bugs most like the caddis they ate when they were smolts.
These anglers will often cast only caddis patterns and more recently
chugging bugs. These fly patterns are thought to imitate most closely
the movement and appearance of the juvenile steelhead’s earliest diet.
The thought is that once the fish are back in their native waters, they
will revert to their very first feeding patterns and habits.


Another camp is of mind that steelhead feed instinctively when in the
open ocean and that only movement and profile should be presented to a
fish holding in a river.

These modern steelhead fly anglers believe that these fish develop an
almost purely instinctual feeding response while maturing and feeding in
the ocean environment. This instinct-driven feeding pattern is thought
to follow the fish back to their home water, and fly fishers of this ilk
and belief will confidently say that size, movement, and profile are
the three most important characteristics in creating a successful
steelhead fly.


The last group believe that the most realistic patterns should be fished
at all times – the trick is to imitate closely what was in the ocean
from whence the fresh steelhead came or to mimic precisely what bugs are
in the river as the fish work their way upstream. These steelhead
anglers choose to cast more realistic flies and within this camp there
are anglers who favor baitfish, squid, and crustaceans (staples of the
ocean-going steelhead’s diet) over the freshwater nymphs, shrimp, and
dry fly patterns touted by still other hardcore steelheaders.


The debate on the best steelhead flies rages on and the result is an
incredibly creative and prolific catalog of successfully tied and fished
steelhead flies.


Flies commonly used to catch steelhead range from standard trout
patterns to streamers and baitfish patterns to the most modern and
innovative tube flies and marabou recipes. Spey and Atlantic salmon
flies have also proven to be successful choices, especially on the large
rivers of the western United States and British Columbia. The Green
Butt Skunk and the General Practitioner are more traditional flies that
will work well in the Pacific Northwest.
Lage marabou flies like the Marabou Spey or the Popsicle will raise
steelhead in Alaska and British Columbia and really wild marabou
patterns (usually tied as tube flies) and large sculpin patterns will be
productive on Russia’s pristine steelhead waters. Leland’s Keith Westra
has tied and fished successfully his favorite marabou pattern with a
bunny strip tail for British Columbian steelhead and Leland’s Proprietor
Josh Frazier loves the action produced on the famed North Umpqua by
Scott Howell’s Ska Hopper, a newer deer hair and foam chugging bug.


Steelhead are haunting creatures. They enter a fly fisher’s life
suddenly and with the powerful burst of a rumbling freight train. No
matter how hard an obsessive fly angler prepares for each steelhead
trip, or how an experienced steelheader expertly tries to reach the edge
of a distant and promising pool, or how well a practiced and polished
Spey caster mends line in anticipation of a long, smooth swing, the
strike of a fresh steelhead is always unexpected. Steelheading’s
seductive draw lies in this unexpectedness, this uncertainty, and it is
with this stinking irony that the steelhead has been quietly humbling
the generations of fly fishers who have chased her. The suddenness of a
fly angler’s connection with a wild steelhead is compounded by its
brevity and finality. Legendary steelheader, Trey Combs, writes of this
feeling eloquently, and it’s this feeling and understanding, that an
angler is just a single signpost on the steelhead’s long journey, that
keeps serious steelheaders dreaming of the next sweet cast, unexpected
take, and boundless run.


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Sage Z-Axis 7136-4 Spey Fly Fishing Rod Review
Arguably one of the best all-around two-handers that Sage has ever built. If you can only have one two-handed fly rod this is it, from summer to winter steelhead...this rod can do it all. Read more!
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thumbnail::Sage-Z-Axis-7136-Fly-Rod-Review.jpg
desc::Arguably one of the best all-around two-handers that Sage has ever built. If you can only have one two-handed fly rod this is it, from summer to winter steelhead...this rod can do it all. Read more!
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Name::Sage Z-Axis 7136-4 Spey Fly Fishing Rod Review
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detdesc::

Sage Z-Axis 7136-4 Spey Fly Fishing Rod Review


Specifications

• Line Size: 7

• Rod Length: 13' 6”

• Sections: 4

• Weight: 7 1/8 oz.

• Handles: Premium Portuguese Cork - Two Handed

• Reel Seat: Uplocking Black Aluminum

• Tube Size: 44 ½”

• Action: Fast and Smooth

• Price: $800





What’s the word . . .



Being one of Sage’s top dealers, I was able to borrow one of Jerry
Siem’s new Z-Axis Spey rods before it was unveiled at the Fly Fishing
Retailer. For my trip to the North Umpqua, the choice was easy; the Sage
Z-Axis 7136-4 Spey Rod. This was over a year ago and the trip was
magical. The history, the scenery and catching steelhead on dries
overwhelmed my senses. This year I was lucky enough to return to the
Umpqua. This time, I brought my own Sage Z-Axis 7136-4 Spey Rod . . .
and it was the only rod I brought.



People who know me and my love of gear have never seen me show up for a trip, no matter what the destination, with less
than half a dozen rods. In fact, I am constantly made fun of for having
“too much gear to fit in the car.” This Z-Axis Spey rod has stopped my
quest to find the perfect rod for every situation, for every pool and
every fly line. The Sage Z-Axis 7136-4 Spey rod is that ‘perfect rod’
for me. I expect it to be the only rod I use on my next trip to British
Columbia, too. Keep in mind, I do not say this lightly. . . in fact, it
hurts the total gear-head in me to think I may not have a full quiver of
rods with me on my next steelhead trip. Maybe I’ll just have three
7136-4 Z-Axis rods rigged and ready to fish . . . one with a floating
line, one with a type three sink tip and one with 10 feet of T-14?





Features. . .



The Sage 7136-4 Z-Axis Spey rod is rated for a 7 weight spey fly line.
This can be confusing because a 7 weight Spey line doesn’t weigh the 185
grains that a single handed 7 weight fly line does. In fact, the
perfect line for this rod is the Rio Skagit Shooting Head for
interchangeable tips, which weighs 450 grains, that is, before the
addition of a 140 grain tip. So this ‘seven weight’ rod balances with a
line closer to 600 grains than the 7 weight designation might indicate.
Despite the rumors, fly fishers don’t make it confusing just for fun. It
is my observation (I may be tarred and feathered for saying this) that
this Spey ‘thing’ is relatively new for most of us, and those designing
and manufacturing the gear are just starting to figure some of it out.
We at Leland Fly Fishing Outfitters take it to be our mission to educate
ourselves, and you, on how to wade through this confusion so you can
just enjoy the fishing!



This amazingly efficient rod casts floating heads, sinking tips, extreme
sink tips, heavy flies, and dry flies, all with effortless precision
that I have not experienced before. The 13’6” length, weighing in at
only 7 1/8 oz., gives you the length you need to precisely control your
swing without tiring. The rod breaks down into four pieces, is protected
by a cloth rod sock and fits into an aluminum rod tube 44 ½ inches in
length, allowing you to fit it safely in most overhead compartments. This
insures the rod will make it safely to British Columbia, Alaska, Russia
or the Great Lakes. The 21” cork handle provides enough room to
accommodate any style grip. The 7136-4 comes with an uplocking
saltwater-safe black aluminum reel seat that resists corrosion when
you’re fishing the tidewater on the Dean. The fast, smooth action of
this rod generates line speeds I have never before experienced in any
spey rod, which translates directly into accurate, precise and easy
fishing. What a rod!





Action. . . .



The first impression when I opened the tube is that the rod blank was
thinner than a traditionally-built 13’6” rod. As I put the rod sections
together, my observation turned into the physical conclusion that this
rod was light! I wiggled the rod and it did indeed feel light in the
hand, and fast! (Wiggling rods is a fantastic pass time, and is done the
world over in fly shops. This is a poor way to determine a rod’s
action, but until every shop has a river running through it, we are left
to wiggle.) I strung up the recommended 450 Grain Rio Skagit line, with
a floating tip, and started to fish the North Umpqua. This is really
the only way to determine a rod’s action. If a rod Only feels good in
the store, it should stay there. After numerous casts, I could confirm
that this rod was “fast”; not in the tainted meaning of the word, which
means “stiff”. “Fast”, as in the awesome meaning that it transferred a
magical amount of energy to the fly line and created loops with
tremendous line speed. Line speed in this situation means easy casting
and accuracy!! The last attribute that I look for in a rod is tracking.
Does the tip follow the butt of the rod and, therefore, the casting
stroke? If it does, you get accurate loops and a versatile rod that
accommodates many types of casting styles. This rod has a thin blank for
low windless drag, is lightweight for tireless fishing, generates amazing
line speed, tracks like it’s on rails, and handles all types of lines,
flies and all my different casting styles. Jerry Siem, the rod designer
at Sage, has built into this rod the potential for it to be a seamless
part of your fishing; where you no longer feel the rod as a fly fishing
rod, but, as an extension of yourself to land your fly exactly as you
pictured it.





Materials. . .



The Sage 7136-4 Z-Axis is built with the Generation 5 Technology
process, a significantly different and improved method used in building
rod blanks. Instead of a typical fiberglass “scrim” or mesh that is
rolled around the steel mandrel to bind the longitudinal graphite fibers
together, the Z-Axis Series has this scrim replaced by a lighter layer
of graphite cloth. This cloth is rolled at a 90º angle to the
longitudinal power fibers, resulting in a rod with greater “hoop”
strength, more power, a thinner wall and less weight. A more efficient
rod with less weight?! Sage wins this one!





Fit and Finish. . . 



The Z-Axis rods are also attractive, with a rich, olive green blank and
contrasting brown thread wraps over English Hopkins and Holloway guides
and tip top. The finish over the wraps is a medium build and has very
professional, near flawless appearance as you would expect. The reel
seat is a black aluminum, giving the rod a solid look. The handle is top
quality Portuguese cork which is a beautiful tan and natural to the
touch. It’s all organized in a custom tan rod sock and fits into a
handsome aluminum brown Sage rod tube. Sage’s fit and finish is equal to
their reputation of making the finest fly fishing rods in the world.





Reliability and Durability. . .



When a fly fishing rod bends, its circular cross section becomes an
oval, with the greatest stress occurring in the compression element at
the inside of the bend. This phenomenon is typically what causes
graphite rods to shatter when they’re overstressed (aside from car
doors, dog teeth, and nicks from weighted flies). In addition, when the
G5 layers are compressed with tape and baked in an oven, as all
synthetic rods are, the epoxy resin fuses the layers together more
effectively than it would with scrim, and uses less resin in the
process. G5 tech has already been proven over several years within the
existing Sage line of tough Xi2 Salt Water rods, and one might assume
this durability will carry over to the Z-Axis line, as well. Time will
tell, but I have no concerns in this department.





Company Profile and Customer Support. . .



Sage was founded in 1979 by Don Green, an experienced rod blank builder
and one of the architects of the modern fishing rod, as owner of the
Grizzly Fiberglass Company, which later partnered with Fenwick. It was
originally called Winslow Manufacturing (after the city of Winslow on
Bainbridge Island, Washington) but within a year had changed its name to
Sage. Emphasizing high quality fly rods sold only through specialty
stores, Sage rode the crest of the fly-fishing boom in the post “A River
Runs Through It” years. Today, although there is no industry repository
for exact numbers, Sage is probably the world’s largest producer of
premium fly rods and employs over 100 workers in their manufacturing
facility.



So, has being the 800-pound gorilla affected the quality of their
product as it has with so many other companies in the outdoor industry?
Although challenged by industry wide flat sales, the growth of the
Internet, and increasingly higher quality Asian imports, my impression
is no, for several reasons. Sage has continued to retain talented people
and spend money on research and development. The proximity of
Bainbridge to the Boeing Aircraft manufacturing plants near Seattle and
Toray Composites in Tacoma provides access to a wealth of knowledge from
the aerospace industry, the primary end users of graphite fiber. More
importantly, aside from a few casting and spinning rod models over the
years, Sage has pretty much stuck to their original intention, building
very good fly rods.



The Z-Axis has a limited lifetime warranty for the original owner. If
you damage or break your rod, you are responsible for the shipping
charges and insurance to send ALL of the pieces to Sage, plus a $40
handling fee, to cover return shipping and insurance within the U. S.
International owners are charged the actual shipping and insurance fees.
Not a bad deal for an expensive, relatively fragile tool. The other
five or six top US makers offer similar rod warranties, but not all
provide the same level of service. I’ve seen some customers wait 3 or 4
months, or longer, to get their rods back. Sort of puts the damper on
the fishing season. Sage’s lead time for repairs is currently about 2 to
2 ½ weeks during their busy summer, and shortens to about 1 ½ weeks in
the winter.





Overall Rating. . . 



Scott Howell is one of the finest guides I have ever fished with. His
passion for steelhead fishing is only rivaled by his intensity for
having his clients catch
one on a dry fly. He was one of the pioneers of Skagit-style spey lines
and was perfecting his cast before most of us knew what Spey fishing
was. His belief is that this rod has put Sage back in front in spey fly
fishing.



“There were, until now, independent boutique manufactures that
produced better rods. The Sage Z-Axis Spey Series and, specifically, the
7136-4 Z-Axis Spey rod changed all that.”




I feel them same way. After fishing this rod for a full year, I can say
that this beautiful spey rod has halted my search for different rods for
specific situations. On a trip last year, I brought six rods to fish.
This year, I brought only two; both 7136-4 Z-Axis Spey rods, one for me,
and one for my fishing buddy, Thys. These were the only rods we used
all weekend and we never felt under or over-gunned. This has never
happened to me before. I’m sold, and I have a lot of boutique Spey rods
that are going to very lonely in the closet.





Reviewer. . .



I’m the owner of Leland Fly Fishing Outfitters by no mistake. I’m,
admittedly, a gear head, and there is nothing better each day than to be
surrounded by fly fishing equipment. I personally have 50+ fly rods,
maybe twice as many reels, 12 cameras, 8 guitars (I can barely play),
1,800 bottles of wine (I barely drink), and four boats. I love the
stuff. I enjoy spending hours trying figuring out what rod matches best
with what line, leader, and fly on a specific river, in variable
conditions. I keep hundreds of lists, and on most trips will be greeted
by groans from the guides on the number of rods I have brought that day
to test. I was introduced to Spey casting about ten year ago, and it
resonated deeply with my love of steelhead fishing. There is nothing I
would rather do than to work a run in the cold autumn of a British
Columbia morning with a Two-Handed Rod. Spey rods and spey lines make up
the focus of many of my current lists. I hope my above review was as
helpful to you as it was fun for me to test the gear and write about it.
Please, if you have any questions, call the shop, as I would much
rather be talking about steelheading than doing the paperwork I find
myself confronted with more and more as a store owner!



Tight Lines – Josh Leland Frazier





PROS    This is the one steelhead spey rod I’ll bring on my next
trip, regardless of where it is. . . B. C., the Pacific Northwest, Idaho
or the Great Lakes. It does it all!



CONS    Being a gear head, I’ve been used to having a few rods with me. This limits my need for a quiver.



BOTTOM LINE    Light, powerful, and strong; I don’t think I’ve
ever said this before, “This rod is a ‘must-have’ for every steelhead
fisherman.”

Sage no longer makes this fine rod. Click here to view Sage's latest work, the Sage ONE 7126-4 Spey Rod. She's a doll!

Click here to see Sage's best steelhead Spey outfit.

Click here to return to equipment reviews.


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Leland Company Profile


At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends. . . Read More.
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At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends. . . Read More.
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Leland Fly Fishing Outfitters
Company Profile

Leland Fly Fishing Outfitters is a designer, procurer and online seller of Fly Fishing equipment and apparel that was founded in San Francisco in 1985 and is named after the grandfather of its owner Josh Leland Frazier, who bought the company in 1999.

Leland Fly Fishing Ranch along Highway 121 in southern Sonoma County is the company’s new home.  It is a work in progress established to provide a place where our expert team and customers can come together to share a knowledge of and passion for fly fishing—how to do it, where to do it, and most importantly why.

At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends.

Leland Fly Fishing Outfitters and Ranch exists to foster that ethic.  Where the big box and chain retailers push every product under the sun and the objective is just sales, our approach is guidance and instruction.  We understand that fly-fishing is a sport best promoted through mentoring.

To that end, we procure and sell elite, expertly crafted fly-fishing gear that isn’t complicated and that we actually use.  And we put just as much energy and effort into creating encouraging opportunities to learn—through in person instruction and online instructional articles and videos intended to demystify the sport, build confidence and create anglers.

We are the modern version of the old fly-fishing specialty shops that once existed to share knowledge of fly-fishing and passion for the environment.  At Leland, our vision is this: hook an angler, who will one day share the sport with a daughter or son, creating new generations of angler-environmentalists, one person at a time.
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Göran Andersson's Salmon School 2015
You’re invited to join Göran Andersson, father of the underhand cast and the man responsible for countless innovations in tackle design, for his annual salmon school in Norway.
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Salmon School 2015 on Norway's Verdal River

Week 1: June TBD

Week 2: June TBD / $1850

Week 3: July TBD / $2015


Booking, Questions & Inquiries

Email: gwander@looptackle.se

Email: goran@goranandersson.se


Göran Andersson's Signature Rods

Loop G.A. Signature Series Rods: Read the Review

Atlantic Salmon Outfit: Purchase Here

Double Hand Models: Purchase Here


No one in the world has more experience fly fishing for Atlantic salmon than Göran Andersson. In his six decades on the water, Andersson's landed over 5,000 15+ pound Atlantic salmon while wading unassisted (he meticulously logs every fish in his journals). When you pair this with the fact that he pioneered the underhand cast and helped design some of fly fishing's most innovative gear, it's clear that this is more than just a fly fishing school.


Spend a week with Andersson on his native waters, honing your cast and technique while bringing in salmon upwards of 30 pounds. It's a lifetime's worth of experience distilled into a week of comprehensive angling education. Leland's own Josh Frazier and Val Atkinson attended Andersson's 2013 school, returning with a new perspective not just on fishing for Atlantic salmon, but on what it means to learn from a master of the sport.




The comprehensive course covers everything you'll need to be a better angler:


- Master your underhand and overhand cast

- Learn where to fish most effectively, no matter the conditions

- How to control fly movement and fly depth

- How to select and design patterns for every situation

- How to select and construct shooting heads and custom running lines

- Eliminate casting strain on your back, neck and shoulder

- How to fight, land, and safely release large salmon


The school is located on the Verdal River, 70km north of the airport in Trondheim Norway, and less than 50km from the Swedish border. Accommodations are provided by Ostnes Farm, including quaint two-bedroom cabins a short walk from the river. Teaching occurs for 4 hours each day in Swedish and English, and dinner is included in the price. 

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Why Support Leland - FAQ's


Fly-fishing is a gateway to environmentalism. It teaches values of conservation and ecology. Rivers need friends, and fly-fishing creates these friends. With each new person hooked on fly-fishing, another environmentalist is born. . . Read More.
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Fly-fishing is a gateway to environmentalism. It teaches values of conservation and ecology. Rivers need friends, and fly-fishing creates these friends. With each new person hooked on fly-fishing, another environmentalist is born. . . Read More.
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Leland Fly Fishing Ranch
FAQ


What is Leland Fly Fishing Outfitters?

Leland Fly Fishing Outfitters is an online fly-fishing equipment and apparel retailer founded in San Francisco in 1985 and named after the grandfather of its owner Josh Leland Frazier, who bought the company in 1999.

What is Leland Fly Fishing Ranch?

Leland Fly Fishing Ranch is the outfitting company’s new home and is being established to provide a place where customers and fly-fishing enthusiasts can come together to share knowledge of and passion for the sport they love.

Does county zoning law allow for a business like Leland?

Yes. Leland Ranch at 24120 Arnold Drive is zoned limited commercial, within which neighborhood retail and organized instruction are both authorized uses.

What is the subject of Leland’s Board of Zoning Adjustment hearing?

The Board of Zoning Adjustment will consider and vote on final permits for completion of Leland Ranch and conditions under which it may be operated.

Why did Sonoma Valley Airport oppose permit approvals for Leland Ranch?

The airport and aviation regulators raised concerns that the presence of ponds on neighboring Leland Ranch would attract birds to the area and increase the risk of aviation accidents due to bird strikes.

Does Leland increase the risk of bird strikes for Sonoma Valley Airport pilots?

No.  Leland Ranch is no longer proposing development of wildlife habitat—which was the initial point of concern.  The company also has instituted landscaping and grounds-keeping practices—such as maintaining shorelines devoid of vegetation—and taken a host of other proven measures to deter waterfowl and other bird life from being attracted to the property.  In sum, the property and its operations in now way are added attraction to birds beyond a pond on the airport’s own property which is maintained without any landscaping or grounds-keeping practices intended to deter waterfowl and other bird life.

Why should I care if Leland Fly Fishing Ranch receives final permits and approvals form the county Board of Zoning Adjustment?

There are many but here is one overriding good reason.  Fly-fishing is a gateway to environmentalism.  It teaches values of conservation and ecology.   Rivers need friends, and fly-fishing creates these friends.  With each new person hooked on fly-fishing, another environmentalist is born.



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Legal
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Copyright

As we hope you can appreciate, we've expended substantial time and resources creating a distinctive website.

We upload and use our own photographs and images (each of which bears our unique digital watermark and copyright notice). We write our own, original product descriptions, website text, and other copy to promote our sites and web shops.

Consequently, we, Leland Fly Fishing Outfitters, own copyrights to photographs and text that appear on our website. All web site design, text, graphics, the selection and arrangement thereof, are copyright © Leland Fly Fishing Outfitters, LLC. All rights reserved.

Permission is granted to electronically copy and to print in hard copy portions of this web site for the sole purpose of using this web site as an information resource (or ordering goods or services and using this site as a shopping resource). Any other use of materials on this web site -- including reproduction for purposes other than noted above, modification, distribution, or reproduction -- without the prior written permission of Joshua Leland Frazier is strictly prohibited.

Any unauthorized use of photographic images, copy or html constitutes copyright infringement. Section 106 of the federal Copyright Act, 17 U.S.C. §106, grants dba. Leland Fly Fishing Outfitters has the exclusive rights to, among other things, reproduce and display its copyrighted material.

If you or your company infringes these exclusive rights by unauthorized reproduction and display of copyrighted photographs, images, and text, the Copyright Act provides for stiff and severe penalties. Statutory damages are available for each infringed image and protected publication. Where the conduct is intentional and with full knowledge of these rights, the Act provides for up to $150,000 for each incident of infringement. In such cases, courts are also likely to award the prevailing party the attorneys' fees it expended on the litigation as well as the other costs it incurred. Finally, one is entitled to seek injunctive relief in the nature of an order requiring one to immediately remove the infringing materials.

Privacy Policy

Our customers are our most important resource.

Leland Fly Fishing Outfitters will not sell, rent, give away, or loan any information captured on its website regarding our customers, including email addresses, to any third party.

We gather your email address only when you place an order or ask a question.  And we will only use it when necessary to contact you about your current order (to send an order confirmation and shipment tracking number) or to respond to your question.

From time to time we will send you emails concerning upcoming events, new products, or other information that we feel would benefit you.  At any time you will have the option to opt out of receiving future emails from us.  Simply send an email to unsub@flyfishingoutfitters.com.

Lastly, please feel confident that your information is safe.  All of your personal information is digitally encrypted using an advanced 128-bit Secure Sockets Layer (SSL) secure server.

We welcome any questions or comments concerning privacy.  Please send all inquiries to service@flyfishingoutfitters.com or call our toll free number (866) 672-1959.

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