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Leland Sonoma Traveler Outfit Review


OUR FLAGSHIP FLY FISHING OUTFIT


Experience the difference that a perfectly balanced, custom assembled rig can make with the Leland Sonoma Traveler. . . Read More.
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OUR FLAGSHIP FLY FISHING OUTFIT


Experience the difference that a perfectly balanced, custom assembled rig can make with the Leland Sonoma Traveler. . . Read More.
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Specifications:

• Line Size: 5
• Length: 8 feet
• Sections: 4

• Reel: Leland Classic Trout
• Line: Leland Trout (WF5F)
• Leader: Leland Trout (9'5X)
• Blank Color: Matte Wine
• Reel Seat: Double-Uplocking Gunsmoke Anodized Aluminum
• Guides: Darkened chrome-plated light wire stainless steel

• Handle: Proprietary Leland Squeeze Grip
• Action: Adaptive, Fast
• Cordura Rod Tube



January 8, 2014 (Sonoma, CA): Regardless of the time of year, there's no better resolution than spending more time outdoors. If you're new to the sport of fly fishing, gaining experience is as easy as grabbing the Sonoma Traveler Outfit and a few flies and hitting the trail. But if you're an experienced angler looking for another quality rod to add to your lineup, you'll appreciate the ucompromising performance of the Sonoma Traveler Outfit.

Rods we stand behind: The Leland Sonoma Series has always been the cornerstone of our education program, designed for maximum efficiency, versatility, and intuitive casting. These are the rods that influenced the way we design fly tackle and informed how we teach the sport of fly fishing. From beginners to expert instructors, thousands of anglers have come to better know fly fishing through the Leland Sonoma fly rods.
 
The Sonoma Traveler 4-Piece Outfit is the most versatile edition yet, providing enjoyable and efficient fly fishing in a setup that's built to go everywhere you go. The Traveler Outfit embodies the best elements of what a quality fly fishing outfit should be: accurate and fun to cast with an efficient distribution of energy throughout fly rod to fly line. The Sonoma Traveler owes a lot of this performance to a rather unconventional 8-foot length. Few five-weight rods are built to this standard, but the shorter length allows the rod to be both exceptionally light and hugely powerful. The result is accurate, tight loops and effortless casting for every skill level.

Built with a purpose: The Sonoma Traveler fly rod is everything you'd expect from a Leland flagship rod. The premium cork custom-shaped grip, the highly figured wood insert and anodized double-uplocking reel seat, the chrome-plated stainless guides. It's matte finish means you won't spook fish and the aesthetics are superior to rods twice the price. Paired with the Leland Classic Reel - one of our best selling designs and a perfect blend of vintage and contemporary – and you've got a premier assembly of fly fishing gear.
 
But it's the way that these elements work in concert to provide outstanding control that sets the Sonoma Traveler Outfit apart. And of all these elements, the fly line is perhaps the most critical. Our Leland weight forward, five-weight floating fly line perfectly complements the efficient taper of the Sonoma Traveler. It allows for smooth casting and gives the kind of tailored performance that makes buying a balanced outfit worthwhile.

The rundown: Fly fishing gear shouldn't be complicated. Our Sonoma Traveler Outfit is a testament to what happens when the best attributes of today's fly fishing gear are simplified into one solution. It's a refined option for the angler that wants gear they can trust and the guarantee of the Leland name.


Pro Review - Leland's Casey Rolig

In a world full of “do it all” nine-foot five-weight fly rods, eight foot rods have become less and less common. But spend a day fishing with the Leland Sonoma Traveler Outfit, and you'll understand why other brands are missing out on a huge opportunity for fun and efficiency.
 
In hand, it feels lighter than just about any rod I've fished recently. But regardless of the actual weight, it's the reduction in “swing weight” provided by the shorter fly rod length that makes it not only feel lighter, it makes it more balanced. This shorter length of rod provides for naturally tighter loops of fly line, resulting is easy accuracy.
 
On a recent trip to Big Sur, California, I had a great time casting dry flies in tighter casting quarters. From close to medium-far, this balanced rod was a joy to cast and sensitive enough to land dry flies with ease. As a five weight, it still has ample line mass for efficiently delivering hopper dropper rigs when needed. It's also great as a nymph rig, but the trout were looking up so I was fishing dries. The fly line supplied is butter smooth. It seemed to have a softer finish than most “performance” fly lines of today. The line floats like a cork and my mends we nice and smooth.
 
Leland's Classic Trout Reel isn't just the correct size to accommodate my fly line and plenty of backing, it's also the correct weight to balance the entire outfit. Add to this a unique porting pattern that any grandfather would approve of and a classic click and pawl drag system and you've got a timeless fly reel. It also comes with a leather pouch for protecting this fine reel.
 
Wrap it all up and this outfit truly embodies what trout fly fishing is all about. Effortless, efficient, accurate casts are memorably provided by this balanced and beautiful outfit. Dry fly fishing and light nymphing are more enjoyable than ever and each fish is earned, not just caught. This four-piece outfit also comes with a nylon covered hard tube with integrated reel pouch for safe and easy transport.
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Loop Opti Big Fly Fishing Reel, LHW, 12 Weight, Red
The Loop Opti Big Fly Fishing Reel; it's a monster reel for monster fish.
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Loop Limited Edition Opti Big Fly Fishing Reel, Leland Exclusive


 



Loop's recent stateside success is something anglers everywhere can celebrate. At Leland Fly Fishing Outfitters, we are offering an exclusive selection of Opti Series Fly Reels to commemorate this long-overdue induction into the American angling tradition. Brilliantly anodized in red and blue with chrome detailing, the Limited Edition Opti Series for Leland is a testament to America's fly fishing havens and the diehards that fish them. Custom designed by Loop and produced in extremely limited quantities, the new Loop Optis are sold exclusively through Leland and unite Swedish innovation with a colorway we can all appreciate.





 

You may not know much about Loop, but

chances are you've heard of their brainchild, the large arbor fly

fishing reel. The Loop Opti Big Fly Fishing Reel is a large arbor

reel on steroids, built to give you the most heavy-duty performance

imaginable without sacrificing the lightweight grace of Loop fly

reels. Combining machined, aircraft-grade aluminum with a bulletproof

design and the blazing line retrieve of Loop's Power Matrix drag

system, the Loop Opti Big Fly Fishing Reel is waterproof, saltwater

resistant and constructed for a lifetime of single or double-hand big

game fly fishing.

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  • Line: #12+
  • Diameter: 4.9 inch
  • Inner Width: 1.5 inch
  • Capacity: WF12+500yd 50lbs
  • Weight: 15.1 oz.
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The Fly Shop at Leland Ranch
The Fly Shop at Leland Ranch...a unique 
experience.
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Leland Fly Fishing Outfitters
We're passionate about fly fishing and our customers.

We're available to answer questions on products, orders, manufacturers, and fly fishing any time between:
9:00am and 5:00pm PST Monday-Friday.

Phone: (415) 781-3474 Toll Free: (866) 672-1959

Sonoma Ranch Hours: Monday-Friday 9:00am to 3:00pm PST

24120 Arnold Drive / Hwy 121
Sonoma, CA 95476
e-mail: info@FlyFishingOutfitters.com

If you're finally ready for fly fishing solutions born from thirty years in the fly fishing business, it's time to visit the Fly Shop at Leland Ranch.

Whether you're new to fly fishing or a seasoned angler, this great sport can be a bit overwhelming with all the brands, series and models of tackle available today...each claiming to be the best. Truth is, even we at Leland felt overloaded with all the choices. That's exactly why we got rid of them and kept only the solutions that are worthy of your consideration.

We have a balanced, efficient fly fishing outfit for every type of fly fishing situation you might encounter. From panfish to billfish, we'll put the right solution in your hands so you can arrive anywhere in the world completely confident that your fly tackle won't let you down. If it's fly fishing for trout, we're ready for you. Saltwater flats...no problem. Steelhead...yup. We make it easy for you.

featdesc::Call us a throw back to the good old days, when fly shops carried only the best. Today, the world moves at a faster pace. Who has the time research and attempt to test all the fly fishing tackle options? Well, we do...and we did. We've done the heavy lifting for you...keeping only the best. Nothing makes us happier than assisting you with fly fishing tackle solutions that make your time on the water that much better.

This doesn't mean we only kept the most expensive solutions. We pride ourselves on the ability to service all our guests with the same responsible approach at all prices. Whether you're just learning, we've got the right gear. If you're a youth fly angler, we've got the right gear for you. Maybe you just love to backpack into the mountains for a soulful trout trip. We've got the right gear for that, too.

But, gear alone doesn't make for an exceptional fly fishing experience. For this you need confidence and our principle-based approach to education won't leave you wanting. Over our many years, we've honed our instructional technique, making learning easier and more enjoyable for you. No lengthy classes, syllabuses or quizzes that bring on that “test anxiety” feeling. We promise, your experience with us will be refreshing and enjoyable...just like fly fishing should be.

Our thoughtful approach to fly fishing means we'll take care of you, your needs, your wants and your wishes. The way we see it, it's our job to put you in that magical fly fishing picture that lies deep in your mind and to do this right, you simply need to visit the Fly Shop at Leland Ranch. We look forward to your visit and to the many memorable fly fishing experiences that await you.

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Sage Z-Axis 7136-4 Spey Fly Fishing Rod Review
Arguably one of the best all-around two-handers that Sage has ever built. If you can only have one two-handed fly rod this is it, from summer to winter steelhead...this rod can do it all. Read more!
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desc::Arguably one of the best all-around two-handers that Sage has ever built. If you can only have one two-handed fly rod this is it, from summer to winter steelhead...this rod can do it all. Read more!
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Sage Z-Axis 7136-4 Spey Fly Fishing Rod Review


Specifications

• Line Size: 7

• Rod Length: 13' 6”

• Sections: 4

• Weight: 7 1/8 oz.

• Handles: Premium Portuguese Cork - Two Handed

• Reel Seat: Uplocking Black Aluminum

• Tube Size: 44 ½”

• Action: Fast and Smooth

• Price: $800





What’s the word . . .



Being one of Sage’s top dealers, I was able to borrow one of Jerry
Siem’s new Z-Axis Spey rods before it was unveiled at the Fly Fishing
Retailer. For my trip to the North Umpqua, the choice was easy; the Sage
Z-Axis 7136-4 Spey Rod. This was over a year ago and the trip was
magical. The history, the scenery and catching steelhead on dries
overwhelmed my senses. This year I was lucky enough to return to the
Umpqua. This time, I brought my own Sage Z-Axis 7136-4 Spey Rod . . .
and it was the only rod I brought.



People who know me and my love of gear have never seen me show up for a trip, no matter what the destination, with less
than half a dozen rods. In fact, I am constantly made fun of for having
“too much gear to fit in the car.” This Z-Axis Spey rod has stopped my
quest to find the perfect rod for every situation, for every pool and
every fly line. The Sage Z-Axis 7136-4 Spey rod is that ‘perfect rod’
for me. I expect it to be the only rod I use on my next trip to British
Columbia, too. Keep in mind, I do not say this lightly. . . in fact, it
hurts the total gear-head in me to think I may not have a full quiver of
rods with me on my next steelhead trip. Maybe I’ll just have three
7136-4 Z-Axis rods rigged and ready to fish . . . one with a floating
line, one with a type three sink tip and one with 10 feet of T-14?





Features. . .



The Sage 7136-4 Z-Axis Spey rod is rated for a 7 weight spey fly line.
This can be confusing because a 7 weight Spey line doesn’t weigh the 185
grains that a single handed 7 weight fly line does. In fact, the
perfect line for this rod is the Rio Skagit Shooting Head for
interchangeable tips, which weighs 450 grains, that is, before the
addition of a 140 grain tip. So this ‘seven weight’ rod balances with a
line closer to 600 grains than the 7 weight designation might indicate.
Despite the rumors, fly fishers don’t make it confusing just for fun. It
is my observation (I may be tarred and feathered for saying this) that
this Spey ‘thing’ is relatively new for most of us, and those designing
and manufacturing the gear are just starting to figure some of it out.
We at Leland Fly Fishing Outfitters take it to be our mission to educate
ourselves, and you, on how to wade through this confusion so you can
just enjoy the fishing!



This amazingly efficient rod casts floating heads, sinking tips, extreme
sink tips, heavy flies, and dry flies, all with effortless precision
that I have not experienced before. The 13’6” length, weighing in at
only 7 1/8 oz., gives you the length you need to precisely control your
swing without tiring. The rod breaks down into four pieces, is protected
by a cloth rod sock and fits into an aluminum rod tube 44 ½ inches in
length, allowing you to fit it safely in most overhead compartments. This
insures the rod will make it safely to British Columbia, Alaska, Russia
or the Great Lakes. The 21” cork handle provides enough room to
accommodate any style grip. The 7136-4 comes with an uplocking
saltwater-safe black aluminum reel seat that resists corrosion when
you’re fishing the tidewater on the Dean. The fast, smooth action of
this rod generates line speeds I have never before experienced in any
spey rod, which translates directly into accurate, precise and easy
fishing. What a rod!





Action. . . .



The first impression when I opened the tube is that the rod blank was
thinner than a traditionally-built 13’6” rod. As I put the rod sections
together, my observation turned into the physical conclusion that this
rod was light! I wiggled the rod and it did indeed feel light in the
hand, and fast! (Wiggling rods is a fantastic pass time, and is done the
world over in fly shops. This is a poor way to determine a rod’s
action, but until every shop has a river running through it, we are left
to wiggle.) I strung up the recommended 450 Grain Rio Skagit line, with
a floating tip, and started to fish the North Umpqua. This is really
the only way to determine a rod’s action. If a rod Only feels good in
the store, it should stay there. After numerous casts, I could confirm
that this rod was “fast”; not in the tainted meaning of the word, which
means “stiff”. “Fast”, as in the awesome meaning that it transferred a
magical amount of energy to the fly line and created loops with
tremendous line speed. Line speed in this situation means easy casting
and accuracy!! The last attribute that I look for in a rod is tracking.
Does the tip follow the butt of the rod and, therefore, the casting
stroke? If it does, you get accurate loops and a versatile rod that
accommodates many types of casting styles. This rod has a thin blank for
low windless drag, is lightweight for tireless fishing, generates amazing
line speed, tracks like it’s on rails, and handles all types of lines,
flies and all my different casting styles. Jerry Siem, the rod designer
at Sage, has built into this rod the potential for it to be a seamless
part of your fishing; where you no longer feel the rod as a fly fishing
rod, but, as an extension of yourself to land your fly exactly as you
pictured it.





Materials. . .



The Sage 7136-4 Z-Axis is built with the Generation 5 Technology
process, a significantly different and improved method used in building
rod blanks. Instead of a typical fiberglass “scrim” or mesh that is
rolled around the steel mandrel to bind the longitudinal graphite fibers
together, the Z-Axis Series has this scrim replaced by a lighter layer
of graphite cloth. This cloth is rolled at a 90º angle to the
longitudinal power fibers, resulting in a rod with greater “hoop”
strength, more power, a thinner wall and less weight. A more efficient
rod with less weight?! Sage wins this one!





Fit and Finish. . . 



The Z-Axis rods are also attractive, with a rich, olive green blank and
contrasting brown thread wraps over English Hopkins and Holloway guides
and tip top. The finish over the wraps is a medium build and has very
professional, near flawless appearance as you would expect. The reel
seat is a black aluminum, giving the rod a solid look. The handle is top
quality Portuguese cork which is a beautiful tan and natural to the
touch. It’s all organized in a custom tan rod sock and fits into a
handsome aluminum brown Sage rod tube. Sage’s fit and finish is equal to
their reputation of making the finest fly fishing rods in the world.





Reliability and Durability. . .



When a fly fishing rod bends, its circular cross section becomes an
oval, with the greatest stress occurring in the compression element at
the inside of the bend. This phenomenon is typically what causes
graphite rods to shatter when they’re overstressed (aside from car
doors, dog teeth, and nicks from weighted flies). In addition, when the
G5 layers are compressed with tape and baked in an oven, as all
synthetic rods are, the epoxy resin fuses the layers together more
effectively than it would with scrim, and uses less resin in the
process. G5 tech has already been proven over several years within the
existing Sage line of tough Xi2 Salt Water rods, and one might assume
this durability will carry over to the Z-Axis line, as well. Time will
tell, but I have no concerns in this department.





Company Profile and Customer Support. . .



Sage was founded in 1979 by Don Green, an experienced rod blank builder
and one of the architects of the modern fishing rod, as owner of the
Grizzly Fiberglass Company, which later partnered with Fenwick. It was
originally called Winslow Manufacturing (after the city of Winslow on
Bainbridge Island, Washington) but within a year had changed its name to
Sage. Emphasizing high quality fly rods sold only through specialty
stores, Sage rode the crest of the fly-fishing boom in the post “A River
Runs Through It” years. Today, although there is no industry repository
for exact numbers, Sage is probably the world’s largest producer of
premium fly rods and employs over 100 workers in their manufacturing
facility.



So, has being the 800-pound gorilla affected the quality of their
product as it has with so many other companies in the outdoor industry?
Although challenged by industry wide flat sales, the growth of the
Internet, and increasingly higher quality Asian imports, my impression
is no, for several reasons. Sage has continued to retain talented people
and spend money on research and development. The proximity of
Bainbridge to the Boeing Aircraft manufacturing plants near Seattle and
Toray Composites in Tacoma provides access to a wealth of knowledge from
the aerospace industry, the primary end users of graphite fiber. More
importantly, aside from a few casting and spinning rod models over the
years, Sage has pretty much stuck to their original intention, building
very good fly rods.



The Z-Axis has a limited lifetime warranty for the original owner. If
you damage or break your rod, you are responsible for the shipping
charges and insurance to send ALL of the pieces to Sage, plus a $40
handling fee, to cover return shipping and insurance within the U. S.
International owners are charged the actual shipping and insurance fees.
Not a bad deal for an expensive, relatively fragile tool. The other
five or six top US makers offer similar rod warranties, but not all
provide the same level of service. I’ve seen some customers wait 3 or 4
months, or longer, to get their rods back. Sort of puts the damper on
the fishing season. Sage’s lead time for repairs is currently about 2 to
2 ½ weeks during their busy summer, and shortens to about 1 ½ weeks in
the winter.





Overall Rating. . . 



Scott Howell is one of the finest guides I have ever fished with. His
passion for steelhead fishing is only rivaled by his intensity for
having his clients catch
one on a dry fly. He was one of the pioneers of Skagit-style spey lines
and was perfecting his cast before most of us knew what Spey fishing
was. His belief is that this rod has put Sage back in front in spey fly
fishing.



“There were, until now, independent boutique manufactures that
produced better rods. The Sage Z-Axis Spey Series and, specifically, the
7136-4 Z-Axis Spey rod changed all that.”




I feel them same way. After fishing this rod for a full year, I can say
that this beautiful spey rod has halted my search for different rods for
specific situations. On a trip last year, I brought six rods to fish.
This year, I brought only two; both 7136-4 Z-Axis Spey rods, one for me,
and one for my fishing buddy, Thys. These were the only rods we used
all weekend and we never felt under or over-gunned. This has never
happened to me before. I’m sold, and I have a lot of boutique Spey rods
that are going to very lonely in the closet.





Reviewer. . .



I’m the owner of Leland Fly Fishing Outfitters by no mistake. I’m,
admittedly, a gear head, and there is nothing better each day than to be
surrounded by fly fishing equipment. I personally have 50+ fly rods,
maybe twice as many reels, 12 cameras, 8 guitars (I can barely play),
1,800 bottles of wine (I barely drink), and four boats. I love the
stuff. I enjoy spending hours trying figuring out what rod matches best
with what line, leader, and fly on a specific river, in variable
conditions. I keep hundreds of lists, and on most trips will be greeted
by groans from the guides on the number of rods I have brought that day
to test. I was introduced to Spey casting about ten year ago, and it
resonated deeply with my love of steelhead fishing. There is nothing I
would rather do than to work a run in the cold autumn of a British
Columbia morning with a Two-Handed Rod. Spey rods and spey lines make up
the focus of many of my current lists. I hope my above review was as
helpful to you as it was fun for me to test the gear and write about it.
Please, if you have any questions, call the shop, as I would much
rather be talking about steelheading than doing the paperwork I find
myself confronted with more and more as a store owner!



Tight Lines – Josh Leland Frazier





PROS    This is the one steelhead spey rod I’ll bring on my next
trip, regardless of where it is. . . B. C., the Pacific Northwest, Idaho
or the Great Lakes. It does it all!



CONS    Being a gear head, I’ve been used to having a few rods with me. This limits my need for a quiver.



BOTTOM LINE    Light, powerful, and strong; I don’t think I’ve
ever said this before, “This rod is a ‘must-have’ for every steelhead
fisherman.”

Sage no longer makes this fine rod. Click here to view Sage's latest work, the Sage ONE 7126-4 Spey Rod. She's a doll!

Click here to see Sage's best steelhead Spey outfit.

Click here to return to equipment reviews.


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About Simms Fishing
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The Choice of Professional Guides Worldwide

Wherever you fish, you're going to find fishing guides. And wherever you find fishing guides, you're going to find Simms Fishing Products. Guides need fly fishing gear that is functional, innovative and can withstand whatever abuse they put it through. What does that mean for someone who's not a professional fishing guide? Anything that's designed to meet the performance needs of guides is gear you can count on. Simms Fishing Products: The Choice of Professional Guides Worldwide. And anyone else who lives to fish.

Simms is a fishing company that has enjoyed success by staying true to its original vision by building the highest quality fly fishing products to keep customers dry, comfortable and protected from the elements in any fishing conditions. Simms works with the very best materials suppliers in the world as part of a commitment to make high performance, technical clothing and fly fishing outerwear.

Simms competes through innovation and quality. The Simms staff is largely comprised of committed anglers who understand the importance of quality, dependable fly fishing gear. They use Simms products all the time, and contribute significantly to the company's continuous improvement efforts.

The Leland Difference

Balanced Fly Fishing Outfits, Hand-Selected To Match Your Needs and Goals

As the leading Simms dealer, Leland Fly Fishing Outfitters has built an unmatched familiarity with the full Simms product range. At Leland, we're committed to helping you select a balanced ensemble of fly fishing gear as we share our passion for fly fishing with you.

Some of us have been fly fishing for decades; some of us are just getting started. One thing we all have in common is our love for the sport. We like to think that our employee profiles are similar to those of our customers. We fish at home and we fish all over the world. We know how important fly fishing can be, and we are ready and excited to assist our customers in every way.

Leland carries the top brands in fly fishing, and we are always paying attention to the latest trends. We can put together the best outfit and work within any budget. We will match the prices of any legitimate retailer. In addition to our manufacturers' excellent warranties, we personally stand behind everything we sell.

From the most basic techniques to fly fishing conditions near and far, if you ever have a question about fly fishing, please don't hesitate to ask. If we don't know the answer, we can find it quickly.

At Leland Fly Fishing Outfitters, our goal is not just to meet the needs of our customers, but also to exceed their expectations. If we fall short of this goal please let us know.

Let us know how we can help you with any part of your angling dreams and pursuits. Call us at (866) 672-1959. Or email us at info@FlyFishingOutfitters.com

Leland Fly Fishing Outfitters
24120 Arnold Drive
Sonoma, CA 95476

Feel free to LIVE CHAT with one of our experts.

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About Leland Upgrade
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More On the Original trade-in Program

Bookmark and Share
Getting your hands on new fly fishing gear is tough to do without draining and straining your bank account, but we’ve made it much easier and less costly to get new fly fishing gear you want to fish. The short is, we're a consignment shop that doesn't take any commission for our service.

GET STARTED NOW


What is Leland Upgrade?

Leland Upgrade helps sell your unwanted fly fishing rods and reels on eBay and turns the sales into store credit to be used at Leland Fly Fishing Outfitters.
 
This all sounds great but where is the catch?
There is no catch. We deduct the same service fees you would pay if you sold the gear on eBay yourself. This is equal to 10% of the sale price of the item to cover eBay and PayPal fees.
 

In what form is money coming?

The sale amount less 10% to cover eBay & PayPal fees is yours in store credit, in the form of an electronic gift card for each round of credit issued. When you're ready to redeem your credit, a call, click or email is all it takes.
 

What price will I get for my equipment?

Our professional listings are fine tuned and optimized to achieve the highest sale amount with respect to item condition and age. We guarantee it! Recent research shows Leland Upgrade obtaining 15% higher returns than anyone else, and any other listing method.
 

What kind of gear do you accept?

  • Fly Rods with greater than $150 original retail value (Call before sending in bamboo rods)
  • Fly Reels & Spools with greater than $100 original retail value
  • Luggage, Gear Bags, Vests / Packs, & Boots in Like-New Condition
  • Waders must be NEW w/ Packaging
  • Call or Email Us before Sending in Jackets, Sunglasses, or Any Other Fishing Accessory
  • We DO NOT sell float tubes or fly lines (There is too much liability involved)


Why not sell it my self?

We have Leland Upgrade participants all over the U.S. and the world. If your goal is getting some new fly fishing gear, there’s no reason for you to sell your old gear by yourself. We take nothing off the top, putting this free service right at your fingertips. It’s a lot of work, but we offer it free with the hope that we’ll make you one of our life-long customers!


The perks when the Upgrade Team sells your gear



1. We extend a second owner 18-month warranty for the gear you sell on brands we carry.
A pre-owned item’s warranty is voided when re-sold, but at Leland we pass on this warranty for another 18 months. This gives our eBay buyers more confidence in the products we sell and adds value to your purchase. Only Scott and Loop graphite fly rods our eligible for this warranty.

2. We clean and refurbish your items.
We want your item to get as many bids as possible, and no one wants to buy a pre-owned item that looks used or is broken.
 
3. We professionally photograph your gear in our in-house studio.
Our high quality photos honestly depict equipment condition. Like our warranty extension, this not only boosts bidder confidence – it adds value to your eBay listing.
 
4. We have a full time staff that will answer questions about gear.
We know you’re busy and don’t have time to check your eBay messages, so you can count on us to take care of this for you.
 
5. We boast a 100% positive feedback rating on eBay.
The Leland Upgrade Program has been selling on eBay for the last 6 years, and we’ve earned the status of a Top Rated Seller
 
6. We have a professional shipping department.
We deal with the hassle of confusing shipping methods and will carefully package your sold gear and ship worldwide.

>> WHAT OUR UPGRADER'S HAVE TO SAY

>> GET STARTED

Still have questions?
Contact the Leland Upgrade Team at:
415-781-3474

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Teach Someone to Fly Fish - Leland
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  • Protect your environment,
  •  others have, by teaching someone to fly fish.

  • Without perceived value and awareness, born through human interaction,

  • no animal or natural environment is safe from human impact.


  • PETA (People for the Ethical Treatment of Animals) and like organizations believe that leaving wild animals alone will ensure their health and future success on this planet. Unfortunately, this belief is wrong. Without perceived value and awareness, born through human interaction, no animal or natural environment is safe from human impact.

  • Take for example the humble mayfly. Etherial in design and flight, this aquatic insect is a joy just to behold. It's also the favored food source of Wild Trout. Unfortunately, our mayfly population is on the decline. This is due to increased water temperatures and the reduction in overall health of our once-pristine rivers and streams.

  • As an indicator species, the mayfly's declining population is telling us that our waters are in trouble. Convincing the average person that this water-born insect's future is worthy of their limited time and interest is futile. However, creating a higher level value, in the form a Wild Trout, is very possible through the sport fly fishing. Fly anglers who value wild trout, and the experience created while pursuing them, will go to great lengths to ensure their trout's environment is protected. Now the mayfly has a chance.

  • Fly fishing is arguably the simplest form of fishing, as it requires limited fishing gear and can be practiced by just about anyone, just about anywhere in the world. It's a great excuse for friends or family members to gather in the beauty of nature. Fly fishing also offers the opportunity for that magical moment to occur, when wild animal meets human hand. Value and interest is created in the experience and an environmentalist is born.

  • At Leland, we've been mentoring people in fly fishing and environmental stewardship for almost 30 years. From first cast to first fish, our passion for sharing the sport with others runs deep. We know that each person we assist in catching their first fish could mean yet another supporter for cleaner  waters. Even if our environmental interest was initially motivated by our business endeavors, Wild Trout and the humble mayfly didn't mind at all.

  • Leland Fly Fishing Outfitters - "Protect your environment, others have, by teaching someone to fly fish."


Feel free to LIVE CHAT with one of our experts.
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Learn More about Upgrade
Over time, Leland Upgrade has perfected the art of transforming used fly fishing equipment into store credit that goes directly towards the purchase of any new item offered in Leland's premier full service fly shop. Call it a trade-in, trade-up, or a consignment program it doesn't matter. We're here to get you fishing the gear you want, not the gear you have!
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desc::Over time, Leland Upgrade has perfected the art of transforming used fly fishing equipment into store credit that goes directly towards the purchase of any new item offered in Leland's premier full service fly shop. Call it a trade-in, trade-up, or a consignment program it doesn't matter. We're here to get you fishing the gear you want, not the gear you have!
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thumb::http://www.lelandfly.com/How-to-Fly-Cast-Step-1-thumb.jpg
detdesc::

More On the Original trade-in Program

Bookmark and Share
Getting your hands on new fly fishing gear is tough to do without draining and straining your bank account, but we’ve made it much easier and less costly to get new fly fishing gear you want to fish. The short is, we're a consignment shop that doesn't take any commission for our service.

GET STARTED NOW


What is Leland Upgrade?

Leland Upgrade helps sell your unwanted fly fishing rods and reels on eBay and turns the sales into store credit to be used at Leland Fly Fishing Outfitters.
 
This all sounds great but where is the catch?
There is no catch. We deduct the same service fees you would pay if you sold the gear on eBay yourself. This is equal to 10% of the sale price of the item to cover eBay and PayPal fees.
 

In what form is money coming?

The sale amount less 10% to cover eBay & PayPal fees is yours in store credit, in the form of an electronic gift card for each round of credit issued. When you're ready to redeem your credit, a call, click or email is all it takes.
 

What price will I get for my equipment?

Our professional listings are fine tuned and optimized to achieve the highest sale amount with respect to item condition and age. We guarantee it! Recent research shows Leland Upgrade obtaining 15% higher returns than anyone else, and any other listing method.
 

What kind of gear do you accept?

  • Fly Rods with greater than $150 original retail value (Call before sending in bamboo rods)
  • Fly Reels & Spools with greater than $100 original retail value
  • Luggage, Gear Bags, Vests / Packs, & Boots in Like-New Condition
  • Waders must be NEW w/ Packaging
  • Call or Email Us before Sending in Jackets, Sunglasses, or Any Other Fishing Accessory
  • We DO NOT sell float tubes or fly lines (There is too much liability involved)


Why not sell it my self?

We have Leland Upgrade participants all over the U.S. and the world. If your goal is getting some new fly fishing gear, there’s no reason for you to sell your old gear by yourself. We take nothing off the top, putting this free service right at your fingertips. It’s a lot of work, but we offer it free with the hope that we’ll make you one of our life-long customers!


The perks when the Upgrade Team sells your gear



1. We extend a second owner 18-month warranty for the gear you sell on brands we carry.
A pre-owned item’s warranty is voided when re-sold, but at Leland we pass on this warranty for another 18 months. This gives our eBay buyers more confidence in the products we sell and adds value to your purchase. Only Scott and Loop graphite fly rods our eligible for this warranty.

2. We clean and refurbish your items.
We want your item to get as many bids as possible, and no one wants to buy a pre-owned item that looks used or is broken.
 
3. We professionally photograph your gear in our in-house studio.
Our high quality photos honestly depict equipment condition. Like our warranty extension, this not only boosts bidder confidence – it adds value to your eBay listing.
 
4. We have a full time staff that will answer questions about gear.
We know you’re busy and don’t have time to check your eBay messages, so you can count on us to take care of this for you.
 
5. We boast a 100% positive feedback rating on eBay.
The Leland Upgrade Program has been selling on eBay for the last 6 years, and we’ve earned the status of a Top Rated Seller
 
6. We have a professional shipping department.
We deal with the hassle of confusing shipping methods and will carefully package your sold gear and ship worldwide.

>> WHAT OUR UPGRADER'S HAVE TO SAY

>> GET STARTED

Still have questions?
Contact the Leland Upgrade Team at:
415-781-3474

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Joshua Leland Frazier
Josh is the owner of Leland Fly Fishing Outfitters, which he named after his grandfather, whose love of the sport was passed down to him through generations. Josh travels the world in pursuit of fish, but his favorite fishing holes are back at his roots in the small mountain streams of the Eastern Sierra. 
- "I do anything that is needed to make it all work for my great employees and customers."
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- "I do anything that is needed to make it all work for my great employees and customers."
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How did you get started fly fishing? What were/are your strongest fly fishing Influences? What was your most memorable or first fly fishing experience?

While conventional fishing with my father on the banks of the San Joaquin each summer, I watched casters of those long rods paint the water with dry flies. These fly fishermen were free to search every nook of the stream for the native, colorful, and wily trout. I feared this type of angling freedom was not available to me. Luckily, driven by the legacy of my Grandfather and images of these "free" fly fishers, I challenged my apprehension and picked up a fly rod.

What do you like to fish now? Explain How?

Steelhead and Tarpon are the fish I travel for each year. I love the Florida Keys, in the off season, for specific permit, tarpon and bonefish trips. I will fish for anything that will come to a dry fly. A six inch golden, in its native water, rising to a dry fly is the best thing in the world.

What is your fantasy trip? What do you see in the future

Fishing any small stream in the golden state with my wife, two daughters and two dogs.

Gear. What is your next purchase and why?

We have just designed the coolest fly-fishing gear in the world. Stay Tuned. After 15 years in the industry, I had lost a lot of the excitement about gear. No longer. I want 5 of each!!

What’s your favorite San Francisco spot? Why?

Much to my wife’s dismay my favorite spot in San Francisco is Fishermen’s Wharf. Everyone there is on vacation, happy and visiting my city. Their smiling faces reminded me that I live in the best city in the world. I also like the Fishermen part of the Wharf.

What music do you listen to when you hop in the truck and go fly fishing?

I listen, exclusively, to Willie Nelson on my way to fishing. His songs are real and dusty, like the roads to the best fishing.

What’s your ultimate fly fishing travel rig? A lifted van? A Range Rover? An F-350? Why?

I have half of the rig. A 16 foot Airstream Bambi. I want a Sportsmobile 4WD with pop up, racks, storage and full sound in Yellow to pull it!

Anything else we should know about you? School? Hometown? Other projects, interests, etc.?

Joshua was born in Oxford, England and has lived in Maine, Boston, Toronto, upstate New York, and San Francisco. Josh is an avid fly fisherman who has fished near and far for much of his life. Josh graduated from Colgate University in Hamilton, New York in 1997 where he studied Economics. Following his graduation, Josh moved to the San Francisco Bay Area and began his work in the fly fishing industry with Orvis of San Francisco. In 1998, Josh left Orvis and joined the staff at San Francisco’s Fly Fishing Outfitters and in 1999 he took over the operation, renaming it Leland Fly Fishing Outfitters after his grandfather, Leland Frazier. Since then, Josh has successfully positioned himself and his growing business as innovators in fly fishing specialty retail and fly fishing education both in traditional and online channels. Josh continues to travel the world extensively in search of tarpon and steelhead. He is a Master certified fly casting instructor and is working on his master certifications in Spey casting. During the week, when not at the San Francisco shop, you can catch him teaching private casting lessons at San Francisco’s Golden Gate Park Casting Ponds.

Josh’s home is now in San Francisco, CA, where he lives with his wife, two daughters, and two dogs. In his free time, Josh enjoys learning guitar with his wife. He is also an avid soccer player who enjoys the competitive city leagues for which the Bay Area is famous.
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Leland Company Profile


At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends. . . Read More.
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At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends. . . Read More.
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Leland Fly Fishing Outfitters
Company Profile

Leland Fly Fishing Outfitters is a designer, procurer and online seller of Fly Fishing equipment and apparel that was founded in San Francisco in 1985 and is named after the grandfather of its owner Josh Leland Frazier, who bought the company in 1999.

Leland Fly Fishing Ranch along Highway 121 in southern Sonoma County is the company’s new home.  It is a work in progress established to provide a place where our expert team and customers can come together to share a knowledge of and passion for fly fishing—how to do it, where to do it, and most importantly why.

At Leland, we understand and celebrate fly-fishing as a gateway to other truths, about nature, humankind’s connection to it and our intended role as stewards, lest what has been created be lost for evermore.  Rivers need friends, we say, and fly-fishing creates these friends.

Leland Fly Fishing Outfitters and Ranch exists to foster that ethic.  Where the big box and chain retailers push every product under the sun and the objective is just sales, our approach is guidance and instruction.  We understand that fly-fishing is a sport best promoted through mentoring.

To that end, we procure and sell elite, expertly crafted fly-fishing gear that isn’t complicated and that we actually use.  And we put just as much energy and effort into creating encouraging opportunities to learn—through in person instruction and online instructional articles and videos intended to demystify the sport, build confidence and create anglers.

We are the modern version of the old fly-fishing specialty shops that once existed to share knowledge of fly-fishing and passion for the environment.  At Leland, our vision is this: hook an angler, who will one day share the sport with a daughter or son, creating new generations of angler-environmentalists, one person at a time.
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Who is Leland?
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About Leland Fly Fishing Outfitters

Leland Fly Fishing Outfitters is a full-service fly shop that has provided anglers in the San Francisco Bay Area with top quality gear and education since 1985. As we continue to serve Bay Area anglers from our Sonoma Ranch, the Internet has given us the chance to extend our service to fly anglers across the planet, and that's an opportunity and privilege we're excited to have.

Who is Leland Frazier?

Leland is the grandfather I never met. Unfortunately he passed away before I was born, but through bed-time stories told by my father, his life, and most memorably his passion for fly fishing, were carried forward. A man whose face I only knew from black and white photos taken along the Owens River was slowly becoming a legend in my mind. As I grew older and came to understand that fly fishing was more than just a pastime, these photos and stories began to resonate. Sadly, I thought fly fishing was a mystery whose complexity and history had to be learned from a sage like my grandfather, a man who now only lived in lore and legend like the sport itself.

While conventional fishing with my father on the banks of the San Joaquin each summer, I watched the wielders of long rods paint the water with their colored lines and dry flies. These fly fishermen were free to search every corner of the stream for the colorful, native trout. I feared this type of angling freedom was not available to me. Driven by the legacy of my grandfather and images of these "free" fly fishers, I challenged my apprehension and picked up a fly rod.

Twenty years later I named my retail fly fishing business after this angling legend, Leland Frazier. This was an obvious and easy decision, as it was he who led me to fly fishing and his memory that lent me the courage to return to the river after those challenging days when I caught more trees on my back cast than fish on my forward cast.

It's probably true that with Leland by my side it would have been easier to cover the water with my fly line and dry flies. I worked very hard to become a fly fisherman by reading, fishing, researching, and cornering anyone who knew anything about the sport. It was a long road, but I learned that with hard work, fly fishing, like anything in life, is attainable.

We at Leland Fly Fishing Outfitters want to make it easy for you to become a fly fisher, as easy as if a wise grandfather were at your side every step of the way. I welcome and encourage you to let fly fishing connect you to your proud history, create history of your own, or perhaps give you the opportunity to fill your grandchildren with the same wonder, possibility, focus, and joy that Leland gives to me.

– Josh Leland Frazier, Leland Fly Fishing Outfitters

 

Let us know how we can help you with any part of your angling dreams and pursuits. Call 866-672-1959 or email us at info@FlyFishingOutfitters.com

Feel free to LIVE CHAT with one of our experts.

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Scott Howell's Squidro Fly Review
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The squidro steelhead fly



The Latest Creation from the Tying Bench of Scott Howell


April 20, 2011 (San Francisco, CA):  Scott Howell’s new steelhead fly pattern, the Squidro, is now available for purchase exclusively at Leland Fly Fishing Outfitters.  Swinging for steelhead will never be the same.

New Thinking:
  Tirelessly tinkering with ways to catch more steelhead on the swing, Scott Howell has taken the proven intruder fly pattern and incorporated new materials that bring the best out of the intruder design.  The result is the Squidro - a resilient fly that offers more fish-catching options to the steelhead angler, regardless of the fishing conditions.

Buy Scott Howell's Squidro Fly


One of the primary figures in the so-called 'Skagit Revolution', Scott Howell has been in on almost every important innovation in the recent history of Pacific steelhead fly fishing. Whether cutting saltwater fly lines to cast on heavy Scottish rods in the 1980s, leading American anglers into remote Kamchatka in the early 1990s, or developing the Intruder fly with Ed Ward and Jerry French, Scott has consistently found himself on the leading edge of innovative steelheading.
  

Today Scott continues this work in developing the Squidro, a fly that will change the way you think about swinging for steelhead. As a kind of rubber-legged Intruder, the Squidro has several important attributes.
 


Large Profile


When Pacific Northwest steelheaders started using Spey rods, and designing heavier "Skagit-style" lines, they found they could deliver larger and larger flies. These flies allowed them to fish deeper slots and grittier water than they could have fished with single handers and traditional hair wing patterns like the Green Butt Skunk. One of the most famous of these new patterns was the Intruder. The Squidro picks up where the Intruder left off.
 

 

Rubber Legs


By using rubber legs instead of Ostrich or Turkey feathers, as on the Intruder, Scott has made a much more durable fly. Rubber legs also don't hold water, so this fly is easier to cast than its predecessor. Rubber legs also have better rigidity than feathers, so less material is needed to achieve the same large profile. By using less material, Scott can create a faster-sinking fly. Finally, since rubber legs are available in all kinds of factory color combinations, Scott has been able to create some striking color schemes.



Pro review - ben paull

 

What’s the word . . .

The Scott Howell Squidro Series of steelhead flies is the latest creation from the steelhead man himself. If you have seen Skagit Master II, you already have an idea of the passion that Scott has for swinging flies for steelhead and as well as his intense drive to pursue new and more effective techniques, presentations, and fly patterns by thinking “outside the box.” The Squidro represents a simple, yet revolutionary, variation on the standard intruder style. By utilizing silicone rubber legs, instead of ostrich or rhea, the Squidro may at first glance remind you more of a bass jig than a steelhead fly, but, once you get past that and actually fish a Squidro, the benefits are undeniable.

The Squidro is able to hold a large, tapered profile, and moves in a seductive, breathing action throughout a wide range of current speeds. But, the real beauty of the Squidro is that it does all this with a sparse amount of extremely durable material, which is neutrally buoyant and does not absorb water, thereby making it last longer, sink faster, and cast easier than flies consisting of fur and feathers. Plus, the color combinations made possible by these rubber legs are unreal.



Features . . .
 
The Squidro Series is broken up into three groups of flies: the Sea Food Series, the Summer Series, and the Winter Series.  The Sea Food Series draws from a white, orange, and pink color palate that is ideal for fishing low in a river system for fish that are fresh from the salt. The Summer Series contains a more subdued trio of colors that have proven effective for steelhead in a wide range of summer conditions. Finally, the Winter Series offers an even larger profile, large lead eyes, and the best color combinations for enticing steelhead in heavy, off-color water. While these series were designed with their respective applications in mind, the effectiveness of the flies in each series is by no means limited to what the series names suggest.



Overall rating . . .
 
PROS: The Squidro Series takes all of the performance characteristics sought after in intruders, and combines them into one fly!
 
CONS: The fishiness of the Squidro may cause you begin leaving its feathery ancestors at home where they could feel worthless and left out.
 
BOTTOM LINE: The Scott Howell Squidro Series steelhead flies provide an unmatched combination of profile, movement, sink rate, castability, durability, and versatility.

Reviewer...

A relatively recent CA transplant, I grew up fly fishing in Washington and Vancouver Island, where I was lucky enough to take many sailing trips over the years. Though I've fished places as far off as Quebec and New Caledonia, more and more I find myself thinking about one fish: the steelhead. While there is no substitution for the amount of time Scott has spent on the water, and at the vise, it is his creativity and analytical approach to fishing that inspires me. If you have any interest at all in steelheading, you would do yourself a disservice not to see Skagit Master 2. It will give you the confidence to fish water no one else fishes, in ways that no one else would fish it.  When it comes to steelhead, there may be no person alive fishier than Scott Howell, and no fly fishier than the Squidro.
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