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Who is Leland?

About Leland Fly Fishing Outfitters

Leland Fly Fishing Outfitters is a full-service fly shop that has provided anglers in the San Francisco Bay Area with top quality gear and education since 1985. As we continue to serve Bay Area anglers from our Sonoma Ranch, the Internet has given us the chance to extend our service to fly anglers across the planet, and that's an opportunity and privilege we're excited to have.

Who is Leland Frazier?

Leland is the grandfather I never met. Unfortunately he passed away before I was born, but through bed-time stories told by my father, his life, and most memorably his passion for fly fishing, were carried forward. A man whose face I only knew from black and white photos taken along the Owens River was slowly becoming a legend in my mind. As I grew older and came to understand that fly fishing was more than just a pastime, these photos and stories began to resonate. Sadly, I thought fly fishing was a mystery whose complexity and history had to be learned from a sage like my grandfather, a man who now only lived in lore and legend like the sport itself.

While conventional fishing with my father on the banks of the San Joaquin each summer, I watched the wielders of long rods paint the water with their colored lines and dry flies. These fly fishermen were free to search every corner of the stream for the colorful, native trout. I feared this type of angling freedom was not available to me. Driven by the legacy of my grandfather and images of these "free" fly fishers, I challenged my apprehension and picked up a fly rod.

Twenty years later I named my retail fly fishing business after this angling legend, Leland Frazier. This was an obvious and easy decision, as it was he who led me to fly fishing and his memory that lent me the courage to return to the river after those challenging days when I caught more trees on my back cast than fish on my forward cast.

It's probably true that with Leland by my side it would have been easier to cover the water with my fly line and dry flies. I worked very hard to become a fly fisherman by reading, fishing, researching, and cornering anyone who knew anything about the sport. It was a long road, but I learned that with hard work, fly fishing, like anything in life, is attainable.

We at Leland Fly Fishing Outfitters want to make it easy for you to become a fly fisher, as easy as if a wise grandfather were at your side every step of the way. I welcome and encourage you to let fly fishing connect you to your proud history, create history of your own, or perhaps give you the opportunity to fill your grandchildren with the same wonder, possibility, focus, and joy that Leland gives to me.

– Josh Leland Frazier, Leland Fly Fishing Outfitters


Let us know how we can help you with any part of your angling dreams and pursuits. Call´╗┐ 866-672-1959 or email us at info@FlyFishingOutfitters.com

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